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As technology paves the way for business model reinvention, the digital and IT services function of GCCs are leading the charge – transforming business processes, driving innovation, enabling growth and securing competitive advantage. Their portfolios now include higher-value services such as business process management, engineering R&D and information technology. Leaders across GCCs and their headquarters view digital and IT as central to future value creation. Seizing opportunities amidst these challenges demands robust digital and IT capabilities – a key strength of today’s transformative GCCs.
Over the past few years, the number of GCCs providing digital and IT services has grown significantly. Global companies are increasingly turning to their GCCs in India to carry out high-impact technology functions. The aim is to contain costs while driving technological innovation. Global leaders often consider the cost of operating a GCC to be lower than that of engaging the services of traditional technology firms.
Traditionally, digital and IT was treated as a non-differentiating factor focused mainly on minimising costs and providing internal support. There was little emphasis on innovation. Systems were often fragmented and digital and IT functions outsourced wherever possible. Over time, it morphed into a shared service, enabling GCCs to provide centralised digital and IT services across the organisation by consolidating resources and processes.
Today, GCCs serve as transformation hubs, delivering end-to-end services, and owning key decisions across technology, architecture and processes. They operate as autonomous digital and IT entities – strategic engines for innovation and product ideation.