With booming Indian economy, the Entertainment & Media sector continues its upward growth journey. PwC works across sectors, viz. television, radio, films, print and digital, amongst others, and helps organisations improve effectiveness and achieve long-term results.
With new evolving revenue models in the entertainment space, our team of experts can help you with financial forecasting, finance transformation, project management, revenue recognition and supply chain management. With digital media being delivered across new mediums, intellectual property disputes and risk management have become common. Our team helps you resolve these disputes along with content and licensing management. Our practice also provides services around merger integration, financial and commercial due diligence, valuation and tax-effective restructuring solutions.
We have aligned our Entertainment and Media practice around the issues and challenges that are of utmost importance to our clients in this sector. We analyse and understand the environment in which our clients operate and how it impacts our clients’ businesses.
India is the second largest subscription television market in the Asia Pacific Region in terms of number of subscribers. India will be amongst few countries to register a double digit growth upto 2020 in terms of television advertising.
In terms of admissions, India is currently the biggest cinema market in the world. Admissions are further expected to grow on a year on year basis allowing India to retain its number one position till 2020. Despite being the biggest market in terms of admissions, India is not amongst the top cinema markets in terms of box office collections.
India’s emerging radio market is generated solely by advertising spend and has a huge growth potential. Mobile has been an important factor as far as radio consumption is concerned.
India has the third-largest mobile internet market worldwide. Mobile internet usage is steadily advancing and will grow rapidly in the next few years due to increased availability and affordability of 3G/4G networks and devices.
Traditional gaming has historically dominated consumer spend on video games. However, there has been a growth in consumer spending in the digital and mobile games segments, which is expected to drive growth for the Video Games market. Tastes for games in India are similar to much of the rest of the world.
India has been identified as one of the important music markets in Asia, although piracy has been a hindrance to growth in the recorded music business. In terms of live performance, infrastructure has been slow to reach international touring standards. Despite the complexities, India's overall music market is growing, with a groundswell of investment, a rise in support for the streaming models and a maturing live market.
The rising literacy rate in India, which is expected to reach 90% by 2020 will be the driving force for growth in the sector. The e-books market will benefit from the fact that it can help consumers to access the right books in the right language. In stark contrast to developed Western markets, Indian news publishing remains in good health. India is a market that is undamaged by digital disruption but is also quickly taking advantage of online opportunities.
India has one of the world's fastest-growing out-of-home (OOH) advertising markets. Billboards are the mainstay of India's OOH advertising market. India is transitioning faster than many other mature markets in terms of Digital OOH (DOOH). Due to increase in infrastructure and construction activities in the country, more platforms are available for OOH advertising.
Domestic travelers constitute a significant majority of the Indian Hospitality sector. With the buoyant growth in the Indian economy, the Indian middle class has higher disposable income. This would lead to increase in domestic travel and eventually contribute to the growth in the hospitality sector.
Digital content has begun to account for an increasing share of growth in global entertainment and media revenues. As broadband coverage improves and connectivity becomes more reliable, online video consumption is set to grow tremendously over a short span of time, especially among younger audiences.