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Business Advisory Services

Your trusted business advisors dedicated to provide integrated business solutions that help you grow, manage wealth, fulfill your ambitions, plan succession and maintain your legacy.

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Growing a business can be demanding, exhilarating, and intensely personal. And, today’s challenges are unlike any we’ve experienced before. They require something more than the expected. We get that. That’s why we’re here to help you manage your ownership and growth at every stage, in a way that fits the needs of your business. At PwC, we’re built around you.

Our dedicated community of solvers uses technology to help solve complex challenges facing entrepreneurial and private businesses like yours. Our focus is on your agenda, your goals, your network, your legacy. We’re here to listen, today and tomorrow.

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PwC India Family Business Survey 2021

We have witnessed a challenging year, as the COVID-19 pandemic disrupted lives and livelihoods to unprecedented levels. While the health and safety of their people remained top of mind, business leaders were forced to react with agility and re-prioritize, showcase character and resilience, and also reflect on their larger purpose in society. Family businesses, with their significant contribution to the global economy and employment generation, played a key role in this regard. 

Our tenth Global Family Business Survey reinforces both this resilience and optimism on recovery. We reveal the current thinking—and future outlook—of family business leaders in India. Our findings show that it’s no longer enough to rely on values and legacy to propel the business forward. Tomorrow’s family business requires a new approach for lasting success—one based on accelerated digital transformation, prioritisation of sustainability goals and professional family governance.

Family businesses are most trusted and resilient. Strengthening digital capabilities, prioritizing the ESG agenda and enhancing overall family governance will be value accretive to such businesses, while further cementing their legacy for future generations.

N V Sivakumar

N V Sivakumar

Entrepreneurial and Private Business
PwC India

Developing a strategy to help manage, protect and grow your family wealth, both for current and future generations, is essential. This is all the more pressing today amid the increasingly complex and often duplicative tax regimes.

We can help with:

  • Investment strategy
  • Asset and wealth management
  • Family office
  • Privacy and security
  • Tax and legal structure
  • Fragmentation of shareholding
  • Exit planning
  • Philanthropy and impact investing

This encompasses governance both of your business and also of family matters. For your family business to flourish and grow sustainably, you need both to be right.

Questions to consider:

  • Have you formalised business relationships between family members?
  • Do you have a family advisory board?
  • What about a family employment policy?
  • Do you have a family constitution?
  • Have you thought about setting up a holding company board?
  • And what about family education?

As a family business, your values and purpose are an inherent competitive edge. You have an opportunity to generate real gains from your values and purpose, by adopting an active approach that turns these intangible attributes into valuable assets.

Questions to consider:

  • Does your family have a shared mission and vision?
  • Is this clearly formulated and communicated?
  • Do you have a clear set of values on which business and investment decisions are taken?
  • Are you active in philanthropy and impact investing?
  • Are there specific mechanism/activities to promote and ensure family cohesion?

You don’t just think in quarters but in generations. Achieving a smooth and well managed succession of your family business is critical. An effective business continuity/succession process should include aspects from leadership and ownership, to values and purpose, to wealth management and stewardship.

Questions to consider:

  • Have you started planning what happens next?
  • Do you know what your next generation’s ambitions are for the future?
  • Have you thought of an appropriate educational programme to prepare younger family members to become owners/shareholders?

The digital transformation of family-owned companies – like any other transformational change – should be ingrained into the owner’s strategy and built around the family’s shared, long-term vision and values. No matter where your business is on its digital journey right now, we’ll be at your side with the insights and solutions you need to stay fit for growth and moving forward at the right pace.

We can help with:

  • Digital strategy and transformation
  • Business model design
  • Cultural change management
  • Improving productivity
  • Innovation

When it comes to managing and sustaining growth – whether organic or inorganic – family businesses face some distinctive challenges. While sustainable growth can be achieved in many ways, it is key to ensure that the chosen strategy is the right fit for your family business, in terms of long-term vision, control, values and readiness to embark on the growth journey.

We can help with:

  • Deals
  • Divestitures
  • Managing for a downturn
  • Cooperation with startups
  • Growth
  • New revenue models
  • Sales and Marketing
  • Pricing strategy
  • Internationalisation
  • Post-merger integration

We understand the importance of profit to fuel future growth and innovation, to motivate your family in owning the business, but most importantly, to pursue the businesses’ long term purpose and ambitions.

We can help with:

  • Enterprise performance management
  • Internal and external reporting
  • Business intelligence and big data handling
  • Efficiency improvements
  • Cost optimisation
  • Operational restructuring

For more than 160 years, we've helped privately-held businesses navigate victories, challenges, and opportunities to stand out and amplify what makes each unique. A large part of that comes from attracting, retaining and developing high-quality talent that can take your business to the next level while remaining aligned with the owning family’s values and ambitions.

We can help with:

  • Leadership and board management
  • Performance management
  • Compensation and rewards (both family and non-family)
  • Workforce of the future
  • Talent development
  • Diversity and inclusion
  • Global mobility

Managing risk and complying with regulation in ways that mirror the underlying values of your family and business. When it comes to managing risk, the approach taken by family businesses is often deeply rooted in your values and purpose. This can give rise to complex scenarios due to the fact that the risks at hand often apply across both your business and family. Reconciling these sometimes conflicting agendas is challenging and requires a multifaceted and sophisticated approach.

How we can help:

  • Optimising compliance
  • Navigating global trade
  • Risk management systems
  • Control environment
  • Cyber security
  • Sustainability
  • Tax compliance and planning

Effective management of your family business's capital and finances is key for sustaining growth. However, whilst maintaining a robust financial base for your business is key, it is also important to consider opportunities to tap into new sources of capital to fuel further growth.

We can help with:

  • Capital and financing structure
  • Financing of innovation and growth
  • IPO and other third-party investing
  • Bank reporting
  • Treasury
  • Working capital

Managing family ownership is one of the most unique and complex challenges which sets family businesses apart from any other type of business. It’s your life, your legacy, your future – not only for you, but for your next generation and the communities you operate in. We’re here to help you approach your ownership strategy with intellect and heart, focusing on four critical areas: wealth, governance, continuity and purpose and values.

Entrepreneurial and Private Business

 A personalised and holistic approach, just for you.

We get that your decisions aren’t always just about business. They’re personal. That’s why we help you manage ownership and growth at every stage, and especially during these times of change and uncertainty. Our unique framework considers your needs as both an owner and a business leader. We call our framework the “Owner’s Agenda.” Take a look at how we think about financial and strategic considerations holistically, from governance to succession planning to technology.

Governance Wealth Purpose and Values Continuity Manage Ownership Deals and Growth Strategy and Transformation Profitability Risk andRegulatory Talent Ownership and Stakeholders Capital Manage Business


Be the inspiration. Drive the change.

As a NextGen member of a business-owning family, you have a lot of choices. But you also carry many responsibilities, and face complex challenges and expectations – today more than ever, as we all adapt to a new world. As you think about your future role in this new world, you may be planning to become a responsible owner, competent board member or visionary leader. All three roles are vitally important. But whichever one you choose, you need to understand the responsibilities and critical competencies that it involves – and how you can best prepare yourself to become an agent of change, making the greatest possible contribution to the long-term success of your family business and legacy.

As you embark on your journey of discovery and achievement, we at PwC are ready to support and guide you. Every step of the way.

Join PwC NextGen Club

NextGen - PwC India
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You can and will make a difference.

Today and beyond: The next generation challenges the status quo of family business

PwC’s Global NextGen Survey 2022

PwC’s Global NextGen Survey 2022 is an international market survey among next-generation members in family businesses. The goal of the survey is to get an understanding of what NextGens are thinking on the key issues of the day, what role they are playing and what roles they think they should play. The survey was conducted online, with 1,036 interviews in 68 territories, between 8 October and 12 December 2021.

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NextGen: Be the inspiration. Drive the change.

Download the report 
PwC’s Global NextGen Survey 2022

Download as PDF(PDF, 2.0mb)

Explore Further

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Contact us

N V  Sivakumar

N V Sivakumar

Partner & Leader - Private & Entrepreneurial Business, PwC India

Tel: +91 (80) 4079 7001 | +91 98 4503 0010