Financial Services

Shaping the future of our clients by transforming their businesses for sustainable growth

Financial services form the backbone of a country’s economic growth and development. As one of the leading financial consulting firms, PwC India partners with stakeholders in the financial advisory services industry to support their endeavor to stay ahead of the market by helping them in policy making, building new revenue growth models, enhancing customer experience, strengthening risk culture and developing inclusive strategies. The firm’s financial strategy consulting team ensures end-to-end support.

Our multi-disciplinary financial consulting services team has local and global experience across all domains of financial services including wealth management consulting, banking consulting, insurance consulting. Our diverse talent comprising consultants in the field of financial security, insurance, capital markets and investments among others allows us to support businesses from strategy to execution, thereby helping companies solve even their most challenging issues and realise their full potential.

Financial Innovations in the Banking Sector - PwC India

Industry service areas

Banking and Capital Market

Banking and Capital Market

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Insurance - PwC India


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FinTech - PwC India


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Payments - PwC India


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Global Capability Centre (GCC)

Global Capability Centre (GCC)

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Due to our extensive knowledge of the market needs of the Banking and NBFCs sector, strong industry connects, proprietary tools and methodologies, we are the preferred advisors for our clients which include governments, regulators and other players.

We work alongside public and private players, incumbents and new entrants for their organisational and line-of-business specific requirements, thus helping them chalk out winning strategies and implementation plans. Raising awareness and sensitising stakeholders on emerging topics is something that we keenly work on as well.

True to our motto, the team is handpicked to mirror the client’s ethos and infuse our best offering into the outcome – all with the intention of developing what is best suited to the requirements of the end user.


India has been at the forefront of digital payments innovation and PwC India’s Payments Transformation Team has been at the helm of all transformation projects. Payments is a crucial step in facilitating customer interaction with the outside world. With increasing customer awareness and regulatory thrust, emergence of non-traditional players and supporting infrastructure, digital payments is all set to grow.

We, at PwC, enable new players to enter the market, advise on business build out and go-to-market strategies, procure relevant regulatory licenses, advise existing players on growth strategies and efficiently manage their businesses across geographies with a focus on leveraging emerging technologies, security protocols and resource optimisation.

PwC works closely with all players in the insurance domain – Insurance Companies, Reinsurance Companies, Bancassurance Players, Brokers, Distributors, Multilateral Agencies, Startups, Private Equity, Venture Capital and Regulators. We currently work with over 90% of the insurance companies in India and many global players across continents.

PwC India offers services in the areas of strategy, customer experience, distribution and productivity, risk and compliance, human resources, valuation and deals. We also build on the successes we have had using platforms and campaigns from abroad. We bring the best of talent in both consulting and technical areas with strong domain expertise.

India is one of the strategic locations where many financial services companies choose to setup their Global Capability Centres (GCC) to support their businesses. The skill base in India provides the widest array of services (IT, BPO, digital, KPO, R&D, engineering services, cyber security, etc.) As part of country’s huge digital agenda, emerging technologies like automation, AI, robotics and IOT, play an important agenda for GCCs.

At PwC, we work with GCCs and help them with their strategy, execution, business operations and business imperatives throughout their journeys. We are experienced in advising GCCs on matters relating to people, operations, technology, risk and compliance. Being a global firm, we bring the best of the world’s talent in solving key problems for our clients.

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Contact us

Gayathri Parthasarathy

Gayathri Parthasarathy

Partner, Leader - Financial Services, PwC India

Joydeep K Roy

Joydeep K Roy

India Financial Services Advisory Leader, Global Health Insurance Practice Leader, PwC India

Tel: +91 83 3486 0711