Data and analytics

Optimise your data assets. Make faster and better decisions. Work more efficiently and save money. Find new sources of revenue. Capitalise on the untapped business intelligence you already own.

Data: your new superpower

Imagine having advanced business analytics that give you the ability to see and predict everything, everywhere. Every interaction with customers. Every moving part in your supply chain. Every financial transaction, anywhere in the world.

Imagine a data architecture that lets you process all that information instantly, to improve customer insights, build products faster, or spot fraud.

Now imagine using predictive analytics that give you the ability to react to events before they happen. To stop customer churn. Prevent accidents. Predict the impact of medical treatments. And imagine if analytics could help you to drive business innovation and open up totally new revenue streams to create products and offers you haven’t even dreamed of yet.

It would be like having a superpower.

The good news is, data is an asset you already own. We’ll help you to analyse your current state, develop a strong data foundation, and then monetise that data and harness the power of the information you hold to optimise business performance and commercialise data opportunities.

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See into the future

Chief Data Officer Study

We carried out the first-ever survey on the prevalence and role of CDOs in 2,500 largest publicly listed companies. We included only CDOs at C-suite or C-1 level within the organisations. We also used natural language processing searches across 1,000 of these companies’ annual reports to assess whether there is a link between organisations that employ CDOs and the prominence of data in their corporate agenda.

Enterprise Data Governance for control and growth

In the global digital economy, companies everywhere face a growing challenge: how to use vast amounts of data they now gather to create greater value for their business and their customers without crossing the line into unethical, unlawful or unwanted use. Organisations not only need to take note and re-assess their data strategies but also incorporate governance measures to sustain this growth.

Data Governance

Data Quality

Effective analytics starts with trusted data.

You’re using your data to drive business innovation, so there’s no room for error. Data quality begins with solid data governance. It has to be well-organised, relevant, accurate, and understandable. We’ll help create your data framework, build the strategy, optimise your infrastructure, processes and systems, and create the culture to become a data-driven organisation.

Start building your data architecture

Start assessing your data quality

Turn your data into a superpower

So you have the right data architecture and can rely on your data quality. Now what do you do with it? That’s where predictive analytics comes in. It uses your data to give you the potential to act - not react. Use risk analytics to spot fraud before it happens. Gather customer insights to know how many people you need on the shop floor, weeks in advance. Predict and optimise deals through mergers and acquisition data. Filter the signal from the noise and look ahead with confidence. We’ll show you how it all works, every step of the way.

Put your data to work for you

Do what you do today. Even better.

Every function, in every business, in every industry, can work more effectively. For instance, analytics can help you understand and optimise the end to end value chain in the Retail Industry and manage operational costs. Rationalise technology and gain customer insights. Boost growth through strategic pricing models and data-driven marketing. The result? Maximised profits.

Get the analytics advantage

Discover the unknown business opportunities

If data is the new oil, business innovation comes when you know where and how to strike it. Together, we’ll explore emerging technologies, test innovative ideas, and uncover ways to rethink the way you do business.

Start innovating now

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Sudipta Ghosh

Sudipta Ghosh

Partner and Leader, Data and Analytics, PwC India