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Moving the needle on Gujarat’s GIFT City
With attractive tax incentives, supportive regulations, and expanding infrastructure, Gujarat International Finance Tec-City (GIFT City) is fast becoming a magnet for financial services (FS) global capability centres (GCCs), FinTechs and TechFins. We explore what it will take for GIFT City to outpace established global hubs and emerge as a leading international financial centre.
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of respondents opined that GIFT City has very high growth potential as a hub for the Banking, Financial Services, and Insurance (BFSI) sector
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of senior executives in our survey expressed interest in relocating or establishing operations in GIFT City
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of senior executives highlighted that financial and tax incentives for expansion would make GIFT City a more attractive destination
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of senior executives believe talent is available in GIFT City
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of senior executives cited ecosystem maturity as a key factor limiting GIFT City’s appeal for GCCs, FinTechs, and TechFins.
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opined that GIFT City has very high growth potential as a hub for the BFSI sector
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senior executives in our survey expressed interest in relocating or establishing operations
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senior executives believe talent is available in and around GIFT City
Leader speak
“GIFT City stands at the threshold of becoming the world’s next global finance and technology hub, propelled by visionary government leadership, robust policy support, and a future-ready regulatory framework. With global firms establishing operations here, and homegrown innovators driving digital transformation, GIFT City is uniquely positioned to connect India to international markets and foster next-generation fintech and IT innovation.”
Key findings
GIFT City is gaining traction as a rising global financial and tech hub
Businesses are inclined to establish operations in GIFT City
Tax incentives and regulatory benefits are key enablers for business expansion in GIFT City
While finance and tech talent are available, demand for specialised skills is rapidly rising
Availability of talent and a mature ecosystem will serve as major draws for FS GCCs
Recommendations
Focus on advancing ecosystem maturity
Maintain a competitive cost environment
Develop a world-class talent pool with futuristic skill sets
Actively promote GIFT City in the international arena
About the survey
PwC India’s survey conducted between April 2025 and June 2025 included nearly 200 respondents. Of these, 75% responded through the survey and 25% were interviewed. These respondents comprised 18% senior executives/CXOs from FS GCCs, FinTechs and TechFins, 58% working professionals and 24% students. Among those interviewed were HR professionals, educational institutes and job consultants. The survey locations included GIFT City, Ahmedabad, Bengaluru, Pune and Mumbai.
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