Retail and Consumer

Seismic changes and shifting consumer behaviour have redefined the Indian retail and consumer sector, which is estimated to exceed USD 2 trillion in the next decade. To give consumers what they want, deliver tangible business outcomes, and focus on volumetric growth, operational excellence and cost efficiencies, businesses have developed or accelerated innovations to deal with disruptions and transform their operating models in the consumer retail industry sector. Omnichannel retail, Open Network for Digital Commerce to democratise e-commerce, Direct 2 Consumer (D2C), Consumer and Packaged Goods (CPG), extensive use of data and analytics in decision making, and adoption of cutting-edge technology platforms have brought the importance of operational agility, digital preparedness, and C-suite resilience and resourcefulness to the forefront.

Retail and Consumer - Overview

While unorganised retail accounts for about 90% of the total size of the sector, organised retail is projected to grow at a rate of 17–19% over the next five years, owing to technology adoption and big data analytics. Moreover, the emergence of India’s digital natives has resulted in an increased need for phygital models for demand fulfilment, as well as an increased focus on sustainability-related concerns.

We can help you refine your consumer and retail industry strategy by providing the following services.

Develop strategies to facilitate market entry, from

  • market assessment to consumer behaviour analysis
  • competitor benchmarking to catchment area analysis
  • value proposition strategy to change of operating model
  • entry mode evaluation to partner evaluation
  • projected financials to risk mitigation and an actionable roadmap.

We can partner with you all the way to drive sustained and profitable growth.

Set up your new business and seal the deal, from

  • target/partner commercial due diligence to partner forensics
  • M&A valuation/deal execution to business development support
  • business licence application support to tax advisory (example: structuring, transfer pricing, GST)
  • legal entity structuring to regulatory compliance and in-state licence support.

We use industry best practices, risk management frameworks and consumer insights to ensure compliance and transparency in the consumer retail sector.

Adopt technologies and build sustainable operating models, from

  • integrating various retail channels to ensuring that the demand trends feed into the overall Industry 4.0 production process
  • advanced data analytics to derive deep consumer insights to predictive analytics to facilitate demand fulfilment
  • setting up a PMO to monitoring support
  • facility design and development to quality control
  • operations management to training, recruitment and HR
  • IT system design to capability building
  • internal controls optimisation to course correction guidance

We undertake a detailed analysis of each component to drive superior efficiencies.

Led by Ravi Kapoor, our Retail and Consumer team, which includes subject matter experts from within the PwC Global Network, offers nuanced consumer insights coupled with end-to-end holistic solutions to help you navigate the path to success. An ingrained implementation ethos and exceptional client service attitude have resulted in deliveries surpassing expectations, and as per committed timelines.

We provide services to these segments

Apparel, footwear and accessories

Apparel, footwear and accessories

Consumer packaged goods

Consumer packaged goods

Food, beverage and alcohol

Food, beverage and alcohol

Grocery agribusiness

Grocery/agribusiness

Household and personal items

Household and personal items

Hotels and catering

Hotels and catering

Luxury goods

Luxury goods

Recreation and leisure

Recreation and leisure

Supermarkets, drug stores and dollar stores

Supermarkets, drug stores and dollar stores

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