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Transforming so that you can accelerate your growth
Automotive
Reimagining mobility for a connected, sustainable future.
The automotive industry is undergoing a seismic shift. Electrification, connectivity, autonomous technologies, and changing consumer behaviours are reshaping how vehicles are made, sold, and used.
India is at the heart of this transformation. With rising demand, policy support, and a growing innovation ecosystem, the country is poised to become a global mobility hub.
At PwC, we help automotive businesses navigate this change. Whether you're rethinking your supply chain, scaling EV production, or building digital platforms, we bring the strategy, technology, and trust needed to lead in a fast-moving market.
We help you navigate these challenges, so you can unlock new value and realise future vision.
A look at the sector
India’s automotive industry is transforming. It’s no longer just about manufacturing vehicles—it’s about building mobility ecosystems. With evolving consumer expectations, rise in shared mobility solutions and a strong policy push, the sector is witnessing the reshaping of traditional ownership models, and is moving towards electrification, digitalisation, and sustainability.
The country is already one of the largest automotive markets globally. But to lead the next wave, it must scale EV production, invest in clean energy infrastructure, and rethink supply chains. The shift to electric and connected vehicles is creating new opportunities across OEMs, suppliers, and tech players.
Government initiatives including FAME II, PLI schemes, and state-level EV policies are accelerating this transition. At the same time, global players are looking to India as a strategic hub for innovation, sourcing, and exports.
The road ahead is bold, tech-enabled, and customer-centric. And we’re here to help you navigate it.
Meet Our Leader
Key trends
- Dynamic policy environment
- Decarbonisation/circular economy - New-age powertrains and materials
- Changing customer needs: Products to service-centric
- Multi modal solutions
- Disruptive impact of technology
Dynamic policy environment
- Sustainability focus with norms like EPR, Real Driving Emissions (RDE norms), Green cess, BSVII emission norms
- Increased safety norms such as Electronic Stability Control (ESC), Driver Monitoring System (DMS), Advanced Emergency Braking Systems (AEBS), pedestrian safety norms, ADAS standards, mandatory airbags
- Increased comfort standards in Heavy and Medium Trucks by equipping with AC cabins
- Evolving Tariff and FTA structures will have supply chain and export implications
Decarbonisation/circular economy - New-age powertrains and materials
- Electrification across the automotive segments - Two- wheeler, passenger vehicles, SCVs and buses
- Increased CNG penetrations in passenger vehicles and SCVs
- Growing focus on hydrogen internal combustion engine – intermediate commercial Vehicles (ICVs) and MHCVs
- Sustainable and lightweight materials for refurbish, reuse and recycle
Changing customer needs: Products to service-centric
- Changing business models – Leasing, OTA feature enablement, battery as a service (BaaS)
- ‘Servitisation’ in telematics – solutions for higher uptime, driving pattern analysis, safety etc.
Multi modal solutions
- Growth of micro-mobility solutions
- Last mile connectivity
- Multi-modal and shared mobility
Disruptive impact of technology
- Focus on connected, infotainment and safety solutions
- Software defined vehicles – OTA updates, data protection, cyber security regulation
- Analytics /GenAI-led solutioning
- ‘Phygital’ experience by integrating physical touchpoints with digital technologies (AR/ VR)
- Future of retail (Unified customer profile portal, DTC, omnichannel/meta/NFT)
- Industry 4.0 - Integration of technologies such as IoT, Robotics, AI
Our offerings
- Growth strategy and implementation
- Go-to-market
- Electrification roadmap
- Future of mobility
- Building differentiated customer experience
- Partnerships – Deals (M&A, JVs, technical alliance)
- Organisation restructuring and leadership development
- Front office transformation - Salesforce, MS Dynamics, SAP C4C
- Value-led ERP blueprint and implementation, Cloud
- Data and analytics, digital operations - Industry 4.0, control tower, Gen AI,
- Managed services and intelligent process automation
- Operations and supply chain excellence
- EBITDA improvement
- Business restructuring
- Network profitability
- ESG strategy roadmap and implementation
- Renewable energy 100
- EPR
- BRSR reporting
- Managed services
- Growth strategy
- Change management
- Risk and regulatory
- Tax-IDT, compliance
- Cybersecurity
- Centre/state incentives
- Location strategy for Capex
- Regulatory updates
- GRC, ERM, Internal audit
- Forensics
- Dealership reviews
- Cybersecurity – IT/OT Infrastructure and connected vehicles
- Startups fund raising
- IPO advisory
- Investor relations
- Post-merger integration
- Transaction due diligence and valuations
Value in motion
Where is value heading in automotive—and how do you capture it?
The next decade will redefine mobility. Value is shifting from hardware to software, from ownership to access, and from linear supply chains to circular ecosystems.
We help you anticipate these shifts and build a business that’s ready for what’s next—whether it’s scaling EVs, launching new platforms, or transforming operations.
The future of the automotive industry in India is in the process of being disrupted. Pollution, congestion, evolving business models and regulatory compliance are the top factors driving disruption in the automotive industry in India. New value chains are getting created amidst high levels of volatility in the market demand. Automotive OEMs and component companies will need to transform to succeed in this changing environment. A transformation in the structure, process and culture is needed to be agile, flexible and technology-enabled.
In recent years, there has been a rapid increase in vehicular emissions due to rapid urbanisation and industrialisation. Competition among automakers is also heating up as they attempt to differentiate themselves from each other with new features and technology. The advent of electric vehicles (EVs) in the automotive industry has also spurred changes in the buying behaviour of consumers while purchasing automobiles.
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Future of Auto in India
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