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Technology, Media and Telecommunications
We assist companies in navigating the complex and rapidly evolving landscape at the intersection of technology, media, and telecommunications. As media companies innovate with new technologies, technology companies develop smart content, and telecom companies acquire related tech and media assets, our network of specialised TMT practitioners supports businesses in building sustainable models, managing risks, creating new revenue streams, and reducing costs.
Meet the team
Technology-led innovations are changing businesses faster than ever before, forcing companies in every segment - IT/Software/BPO, Hardware & Electronics Manufacturing and eCommerce & Internet Business to rethink their existing business models and better serve changing customers and their needs.
From strategy development to transformation execution, PwC can help you determine the right course of action, whether it's new revenue streams, lowering costs, or developing new business models.
Read more about TechnologyIndia is the fastest growing entertainment and media market globally and is expected to keep that momentum in light of the booming Indian economy. PwC works across sectors, viz. television, radio, films, print and digital, amongst others, and helps organisations improve effectiveness and achieve long-term results. With new evolving revenue models in the entertainment space, our team of experts help companies with digital transformation, finance transformation, risk management, tax structuring and M&A related services.
Read more about Media & Entertainment
Our Telecommunications practice reaches across all segments, from broadband and wireless, to mobile, to the internet. You can count on our insight and experience to help you find the best approaches to achieving your financial, operational and strategic goals.
Read more about TelecommunicationsFuture trends
- 5G rollout and expansion
- Digital payments and fintech growth
- Content streaming and OTT platforms
- AI and automation
- Cybersecurity focus
5G rollout and expansion
The introduction of 5G technology in India is a major trend, with telecom companies actively rolling out infrastructure to support faster and more reliable networks. This is expected to revolutionise various sectors, enabling advancements in IoT, smart cities, and autonomous vehicles. The increased bandwidth and lower latency will enhance digital experiences for consumers and businesses alike, driving economic growth.
Digital payments and fintech growth
India is witnessing a surge in digital payment platforms and fintech innovations, driven by increased smartphone penetration and government initiatives like UPI (Unified Payments Interface). This growth is transforming the financial landscape, with more people adopting digital wallets, contactless payments, and online banking services. The fintech sector is also attracting significant investments, fueling further advancements in financial inclusion and digital literacy.
Content streaming and OTT platforms
The media landscape in India is rapidly evolving with the rise of Over-The-Top (OTT) platforms. These platforms are producing and streaming diverse content tailored to regional audiences, leading to a shift from traditional TV to digital streaming. The competition among OTT services is intensifying, prompting investments in original content and localization strategies.
AI and automation
Artificial Intelligence (AI) and automation are becoming integral to various industries in India, from healthcare and manufacturing to customer service. Companies are leveraging AI for data analytics, predictive maintenance, and process optimisation. The adoption of AI-driven solutions is expected to enhance productivity and efficiency, creating new business opportunities and job roles.
Cybersecurity focus
With the increasing digitisation of services and rise in cyber threats, cybersecurity has become a top priority for Indian businesses and government. Investments in cybersecurity infrastructure, awareness programs, and regulatory frameworks are being emphasised to protect sensitive data and maintain trust in digital ecosystems. This trend is fostering a burgeoning cybersecurity industry in the country.
Explore our capabilities
Data Centers
Value in motion
Where is value heading in TMT—and how do you stay ahead?
We’ve mapped where value is shifting across the TMT ecosystem.
We help you anticipate these shifts and build a future-ready business that captures emerging opportunities.
Insights
How can PwC help
With customer expectations constantly evolving, the intersection of technology, media and telecommunications has never been more complex or more challenging. Media companies are innovating with new technologies. Technology companies are creating smart content. Telecom companies are acquiring tech and media adjacencies.
At PwC, our global network of highly specialised technology, media and telecom (TMT) practitioners help companies realise sustainable businesses, mitigate risks, build new revenue streams and lower costs.
AI Unplugged - Where AI meets business, innovation, and the future
In this video, we bring together two leaders, Joe Atkinson, Chief Global AI Officer, PwC and Manpreet Singh Ahuja, TMT Leader and Chief Digital Officer, PwC India—to discuss how AI is reshaping the future of work and industries.
AI Unplugged - Where AI meets business, innovation, and the
Business trendspotting: 5G
How will the revolutionary 5G technology impact consumers and businesses? How will it bring people together and specifically impact India’s growth? Our Advisory leader Arnab Basu explores the possibilities in the launch episode of our new series Business Trendspotting.
Business trendspotting: Metaverse
Explore the future of metaverse and how it will bring the physical and digital together across sectors.
