PwC helps technology companies around the world from multinationals to start-ups, to navigate and reinvent themselves in the era of disruption.

How can PwC help

At PwC, we bring together our cross-line of service expertise, industry insights and collaborate across our global network to help clients achieve their business objectives and overcome challenges. Technology led innovations are changing businesses faster than ever before, forcing companies in every segment- IT/Software/BPO, Hardware & Electronics Manufacturing and eCommerce & Internet Business to rethink their existing business models and better serve changing customers and their needs. We have a specialized team of highly experienced practitioners across all industry verticals that help companies build sustainable business models by strengthening core areas, generating new revenue streams and lowering costs.

How can PwC help

Industry perspective

IT & ITeS, Software, BPO, Captives and ER&D

Players need to embrace change brought in by newer technologies

As cost arbitrage no longer remains a competitive advantage, the Indian IT industry is witnessing a paradigm shift in the way services are being delivered. In a move to counter the effects of regulations in key markets and the widespread adoption of automation, majority of the IT players in India are being forced to rethink their talent model. With a slowdown in demand for traditional outsourcing services, it is imperative for companies to build newer capabilities in emerging technologies such as Cloud, AI, SMAC.  However, as companies intend to move up the digital value chain, ensuring robust cyber security frameworks while embracing the changes brought in by digital disruptions will be a key factor in realizing the industry’s future potential. 

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Hardware & Electronics Manufacturing

Technological advancements and a favorable local ecosystem will help industry flourish to its full potential

The demand for electronic products in India is set to grow significantly in the next few years, primarily driven by a strong economic outlook and rising middle class. Progressive government reforms such as Digital India, Make in India, the Jan Dhan-Aadhaar-Mobile trinity and Rural electrification are leading to a surge in demand for electronic devices and smartphones. Although the domestic market is growing, cumulative domestic value addition remains low in India. A limited component supplier ecosystem, higher cost of finance and power, and infrastructure bottlenecks are key factors that have led to companies being heavily dependent on imports.

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eCommerce & Internet Business

Indian market to grow rapidly as new growth drivers emerge

India’s overall retail opportunity is substantial, and coupled with the demographic dividend (young population, rising standards of living and upwardly mobile middle class) and rising Internet penetration, we are seeing a strong growth in the eCommerce market.  Higher financial inclusion through mobile and increasing connectivity has led to Tier II and III cities and small towns contributing meaningfully to the eCommerce pie and will be pivotal for future growth. However, amidst valuation markdowns and  heightened competition , path to profitability is the single most critical financial challenge for eCommerce players in India. Increasing convergence of online and offline channels will require companies to rethink their strategy to improve operating fundamentals.

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TechWorld - Quarterly Newsletter

TechWorld aims to share with its readers exciting new developments in the technology sector. It includes key performance metrics, major trends shaping the sector and our insights into how leading global technology companies are envisioning transformation in their businesses.

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Taxation in the digital world - Implications for the Technology, Media and Telecommunications (TMT) industry

The growth and adoption of digital technologies is giving rise to new business models, thereby increasing complexities around taxation and related compliance for TMT companies. Sandeep Ladda, Technology Sector Leader, PwC India talks about how tackling these issues will be imperative as new taxation rules and high end litigation becomes a common phenomenon in an increasingly borderless digital world.


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How AI-enabled devices will reshape the Technology, Media and Telecommunications industry

As the advance of AI gathers pace and scale, the broad Technology, Media and Telecommunications (TMT) industry will be one of the first to be transformed. Sandeep Ladda, Technology Sector Leader, PwC India, discusses what companies need to do in order to prepare for this new landscape.

Today's issues

Running the Marathon in times of Disruption

Rise in digital disruptions is leading to CxOs at major Technology companies voicing their concerns over the need to innovate and deal with issues related to disruptive technologies, over-regulation and talent mobility etc. We have built a comprehensive solution framework for IT & ITeS companies to overcome the current challenges of lower margins and lower growth regimes, while developing new capabilities to tap new demand arising from digital technologies.

Talk to us, we stand ready to help. 

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Sandeep Ladda



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Sandeep Ladda
Leader, PwC India
Tel: +91 22 6689 1444

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