Traditional gaming has historically dominated consumer spend on video games. However, there has been a growth in consumer spending in the digital and mobile games segments, which is expected to drive growth for the Video Games market. Tastes for games in India are similar to much of the rest of the world.
The video games advertising expenditure is small compared to consumer expenditure, but it is growing, thus providing opportunities in this segment.
With increasing mobile internet penetration and growth in the smartphones market, social/ casual gaming has also witnessed enormous growth and will continue to do so.
Growth in international animation films, especially 3D productions and the subsequent impetus for Indian production houses will further help growth in this segment.
Growth in market has been hampered by piracy, which is a widespread problem in the Indian PC games market. It remains a concern for PC game retailers, despite efforts from the government to address the issue.
Partner and Leader
Entertainment and Media, PwC India
Tel: +91 98 3640 9700