Digital Services

Reimagine the Possible!

At PwC Digital Services, we understand the importance of human experiences. We therefore work at the intersection of Business, eXperience, and Technology (BXT).

We are a community of makers around the world who help clients break down silos, unearth new value, and pioneer tomorrow. Our goal is to transform business outcomes and results by delivering innovation to market.

What does Digital Mean to You?

  • Experience can't be an Afterthought

    Experience Can't be an Afterthought

    According to PwC's 2017 Global Digital IQ survey 57 % of the respondents expected to grow their revenue through digital technology investments. A company that overlooks customer and employee experiences, however, is most likely to fail in its business transformation efforts.

    Customer-centric organisations tend to report stronger financial performance and are more likely to be earning revenue from digital products and services. These organisations have broader definitions of digital, encompassing customer-facing technology activities and going beyond technology and into an organisational mindset.

    PwC understands the importance of human experiences. And so, we redefined the way we do consulting to best serve you. We call it the BXT method.

  • The Next-Generation Digital

    The internet of things, artificial intelligence (AI), robotics and the rest of the “Essential Eight” are poised to bring dramatic advances to business. But despite the promise of these tools—and the risks of falling behind—spending on emerging tech is relatively stagnant.

    A lack of attention to the human experience is what is holding companies back. There’s a shortage of relevant skills, which are insufficient to keep up with investment trends and are quite scarce for many emerging technologies, inhibiting the success of digital efforts.

    Enterprises must therefore now pursue a more balanced approach to digital transformation that’s equal parts business, experience and technology (BXT).

  • Human-Centered Design Leads the Way

    Human-Centered Design Leads the Way

    Organisations that focus on creating better customer experiences through technology tend to have more mature strategies for digital in a range of areas. These companies also report superior financial performance compared with their peers.

    Dedicated teams for innovation are more common in such organisations, as is the use of customer advisory groups to gather ideas.

    PwC understands this need to focus on human experiences. Our BXT method helps bring together individuals with different viewpoints from across your organisation to develop a shared perspective on digital transformation initiatives.

  • Keeping Pace with Digital Transformation

    Until recently, putting technology to work to improve productivity was a relatively straightforward and siloed job. And the lack of IT and business alignment was a common refrain. Today, the scope and scale of digital-driven change has grown immensely, and organisations of all types have spent a lot of time and money to keep up. Yet, enterprises are struggling to keep up with accelerating standards.

    How can one be expected to consistently unlock value from digital investments in a rapidly advancing world? The answer is to focus on human experience. You need to rethink how you define and deliver digital initiatives, considering human interactions at every step of the way, investing in creating a culture of technology innovation and adoption. At PwC we help you do just that with BXT!

The PwC Advantage

70% of all business transformations fail!

This is because most transformations introduce new complexity and require that people change their habits.

PwC Digital Services drives true digital transformation with the power of perspective.

Whether we are designing unique customer experiences that can help regain a company’s competitive edge or deploying new digital assets to increase efficiencies in the supply chain, we bring together elements of your business to drive results across your whole organisation.

We do this by working at the intersection of Business, eXperience, and Technology (BXT), which combines the best of PwC in a way that’s faster, more agile and more accountable for our clients, from ideas to results.

The Power Of Perspective

BXT is a method used by PwC Digital Services that layers a diversity of skills and perspectives to drive digital transformation.



Knowledge to transform

  • Business Case
  • Capability Strategy
  • Operating Model
  • Process
  • Risk Management
  • Transformation Roadmap

Break down silos.

Remove the barriers. Raise the bar.

When the solution must be the size of your business and calls for complete change from boardroom to basement, we help you set the stakes and break down the barriers to transform your business. Transformation is no small feat, so we think and deliver big.



Imagination to create

  • Experience Assessment
  • Ethnographic Research
  • Touchpoint Mapping
  • Voice of the Customer
  • Experience Strategy and Design
  • Usability Testing

Unearth new value.

Forget optimising. Focus on revolutionising.

You don’t need another analysis of what others are doing; you don’t need a way to make incremental revisions on what already exists. We listen to you and the data to understand the unmet needs and desires, and see beyond improvement to revolution.



Commitment to deliver

  • Emerging Tech Evaluation
  • Technical Architecture
  • Integration Architecture
  • Data Model / Visualisation
  • Prototype
  • Security and Privacy Plan

Make tomorrow.

Rethink what exists. Make way for what’s next.

Tomorrow isn’t on a one-year timeline, waiting to be perfectly crafted and unboxed, fully formed. What’s next is now; it’s about living in a state of “Think it. Build it. Ship it. Again.” You need a new way of doing, a way that consistently creates value. PwC Digital Services is a community of makers. We create; we re-think; we tinker - constantly!

The eXperience Centre

The PwC Experience Centre is a physical manifestation of our BXT method and how we bring the full power of PwC to bear. The centre is a dynamic environment that enables us to bring together our diverse talent and accelerate how we take ideas to results.

The centre has the ingredients to create a customer journey that considers global views, industry-specific strategy, user experience strategy and the technology and integration to bring it to life. And then we work across the entire business transformation process including strategy, people, change management and organisational implications to make that change a lasting reality.

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Sudhir Singh Dungarpur

Sudhir Singh Dungarpur

Leader, Digital Services
PwC India


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