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Experience Consulting

Who are we?

Who are we?

With industry knowledge, business transformation experience, and creative imagination, our key ingredient is the combination of our diverse skill sets all working together to transform customer and employee experiences of our clients.

We take a highly collaborative approach, which is why we don’t just hire the best people, we hire the right people; co-creators. By co-creating together with clients, we can look beyond today and commit to the future, inspiring and delivering great experiences for their employees and customers.

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Time to rethink everything

“When someone seeks,” said Siddhartha, “then it easily happens that his eyes see only the thing that he seeks, and he is able to find nothing because he always thinks only about the thing that he is seeking, because he has one goal, because he is obsessed with his goal. Seeking means: having a goal.

But finding means: being free, being open, having no goal.”

Our philosophy

Great experiences are born, when you understand your consumers to the core.

Our philosophy WE DELIVER VALUE RAPIDLY AND ITERATIVELY DISCOVER Understand the challenge Observe people Develop Insights Define opportunitie Ideate Experiment DEFINE EVALUATE SOLVE DELIVER PIVOT ..through ethnography studies bringing multi-disciplinary teams together co-creating with you building quick prototypes ..through agile sprints building immersive spaces in your offices making change simple

Inspiring and creating transformative change.

Researching, imagining, making and testing. We put the X in BXT.

Our team of left and right.

We have the right industry knowledge, the right experience and the right collaborative, co-creative mindset that we truly feel is today’s mantra of success.

Sudhir Singh Dungarpur - Partner & Leader, Experience Consulting

Sudhir Singh Dungarpur

Leader - Digital & Experience Consulting

Prateek Sinha - Partner, Experience Consulting

Prateek Sinha

Partner, Experience Consulting

Work we do

We bring human-centric insights, inspiration and imagination to create a desirable future.

Digital products: mobile & website strategy + design

Digital products: mobile & website strategy + design

Starting with CX strategy and vision, we realize and launch breakthrough experiences — from websites and mobile apps to new products designed to help drive revenue.

Customer acquisition: CX strategy & design

Customer acquisition: CX strategy & design

Your competition is fierce. Acquisition of new customers, product ideas, ventures and revenue streams should be well-designed so you stand out from the crowd.

Customer retention: loyalty experience & personalization

Customer retention: loyalty experience & personalization

For today’s digital services and products, loyalty and retention strategies can make or break your business. Designing a personalized approach can help you cultivate close relationships.

Employee experience: learn, collaborate & change campaigns

Employee experience: learn, collaborate & change campaigns

We imagine and deliver breakthrough employee programs and campaigns that pave the way for what exceptional looks like.

Enterprise platforms: design for business applications

Enterprise platforms: design for business applications

Transformation demands redefining what it means to be a digital company. Our human-centered approach to transformation with SAP, Salesforce, Oracle, Adobe and others help meet your goals.

Digital marketing: technology & transformation

Digital marketing: technology & transformation

With our 5-point digital marketing and design-first approach to personalization, we’ll help you modernize your integrated marketing plan and cloud suite, and optimize your process for memorable CX.

What people are saying

Our clients have great things to say about our work we have done for them. Read a few here

The stories were real and insightful. We always had these things at back of our mind, it never came out even during requirement workshop. The exercise was really useful.

A leading auto company Area sales manager

This is a great start and I hope that this solution will eliminate all other redundant systems.

A leading battery manufacturer Head of Sales-South Asia

PwC came with global expertise in design thinking and user interface design. Despite being a new practice in India, the team delivered with dedication, sincerity and ownership towards the project. We’re very happy with the final outcomes and excited to see it take shape for our users.

A leading global publishing company

Contact us


The millennia, Tower D, #1&2 Murphy road, Ulsoor, Bangalore, Karnataka 560008


Building no. 8, tower c, DLF cyber city, gurugram, Haryana 122002


252, Veer savarkar marg, shivaji park, Dadar, Mumbai - 400028

Contact us

Arnab Basu

Arnab Basu

Leader, Advisory, PwC India

Tel: +91 33 2341 4290

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