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We facilitate strategic collaboration and execution so you can realise your vision
Financial Services
As one of India’s leading professional services firms, we empower financial institutions to stay ahead of the curve in a rapidly evolving market. Our financial services team delivers end-to-end support across banking, insurance, capital markets and asset and& wealth management. We help clients shape forward-looking policies, unlock new revenue streams, and elevate customer experience. By leveraging our deep industry expertise and innovative solutions, we ensure our clients are well-positioned to meet current challenges and seize future opportunities.
We help clients navigate complex risks and transform business models, while creating strategic competitive advantages and delivering sustained outcomes for all. We work closely with clients to strengthen risk culture, drive operational resilience, and build inclusive growth strategies. Our multi-disciplinary team brings deep expertise and global perspective, enabling us to solve complex challenges from strategy through execution.
With specialists in financial risk and regulations, capital markets, and investment advisory, we offer innovative solutions and unique industry insights to help keep pace with evolving customer demands, new technologies, changing regulation and increased market competition. Whether it’s navigating regulatory shifts, digitising core operations, or designing future-ready business models, we bring clarity, agility, and impact to every engagement.
We help you address emerging challenges, so you can discover new opportunities and bring business ambition to life.
Meet our leader
Gayathri Parthasarathy
Gayathri has specialised in financial services for most of her career. She has held leadership roles in several firms.
Gayathri Parthasarathy
Gayathri has specialised in financial services for most of her career. She has held leadership roles in several firms. Gayathri has specialised in setting up operations, business development, sales enablement, solution architecture, product development, large SI service delivery with overall expertise in multi-industry, financial services, communications and high tech and enterprise products
Vivek Belgavi
Vivek Belgavi has more than 25 years of experience in providing Strategy, Transformation, Innovation, Analytics, and Data Management solutions to Banking, Capital Markets, Investment Management and Insurance clients.
Vivek Belgavi
Vivek Belgavi has more than 25 years of experience in providing Strategy, Transformation, Innovation, Analytics, and Data Management solutions to Banking, Capital Markets, Investment Management and Insurance clients. He has led multiple data and process impact assessment projects and initiatives across multiple regulatory initiatives such as Basel II, IFRS and banking regulatory reporting. As the Financial Services Advisory Leader, Vivek has identified new market propositions, supported team enablement, and built key client relationship management. He is part of PwC’s Global FinTech Council, co-founder and advisory board member for Startup bootcamp FinTech Mumbai chapter, and part of the Advisory board of a FinTech technology start-up. He is a recognized thought leader, and has researched, published and presented papers and market reports on emergence of FinTech and its disruption to Financial Services industry. He has created a FinTech launch pad in PwC to help the ecosystem and is an active speaker in industry conferences and start-up mentoring sessions as a FinTech expert. Additionally, he is recognized as one of India’s top 30 FinTech influencers, by The Digital Fifth (an independent consulting firm) and is part of the Extended Leadership Team at PwC India.
Key trends
Digital transformation and FinTechs partnerships: The strong pivot towards digital products and services continues across the industry with financial institutions investing heavily in technology with FinTechs to drive innovation, improve efficiencies and enhance customer experience.
Hyper-personalised customer experience
Financial institutions are focusing on providing personalised experiences and tailored solutions to their customers as per their growing expectations.
Sustainable finance
Financial institutions are increasingly incorporating ESG principles into their lending, investment, and risk management processes.
Open banking
Growing adoption and integration of open banking frameworks allowing third-party providers to access customer data with their consent.
Embedded finance
Non-financial platforms integrating financial services into their customer offerings expanding reach and penetration.
Gen AI/agentic AI
AI is heavily expected to influence various aspects of financial services from banking operations, customer service, fraud detection, credit decisioning and personalised financial advice.
Cybersecurity
Due to the massive adoption of digital technologies, cybersecurity threats are also increasing rapidly.
RegTech
These solutions are helping financial institutions automate compliance tasks, manage regulatory reporting, and reduce the risk of non-compliance.
Regulatory compliance
Regulated entities face increasing regulatory scrutiny and must comply with evolving regulations related to data privacy, customer protection, cybersecurity, and financial crime.
Our capabilities
Our expert team is committed to helping your business thrive in today’s competitive landscape.
- Digital transformation and efficiency: Implement digital solutions and optimise operations with AI and automation.
- Risk and compliance: Develop risk management frameworks and navigate regulatory challenges.
- Product and claims innovation: Design new insurance products and streamline claims with AI.
- Customer engagement and compliance: Enhance customer interaction via digital channels and ensure regulatory adherence.
- Startup support and integration: Accelerate fintech startups and integrate their solutions with existing systems.
- Market strategy and funding: Guide market entry and secure investments.
- Infrastructure and security: Develop secure payment systems and mobile wallets, focusing on fraud prevention.
- Cross-border solutions: Facilitate efficient international transactions, possibly using blockchain.
- Feasibility and technical design: Conduct studies and design technical frameworks for CBDCs.
- Policy and impact: Advice on regulatory issues and assess the economic impact of CBDCs.
Value in motion
We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.
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