Driving Synergies, Fuelling Success - Case Study | PwC India

A large financial conglomerate achieves market distinctiveness by joining strengths, and leveraging and combining the scale and competencies of its two business entities. Learn how PwC enabled the integration.

Together, we pave the way for the future.

Non-banking financial companies (NBFCs) in India play a pivotal role in meeting the financial needs of individuals and businesses that have traditionally remained underserved by banks. 

We guided Shriram Group, a financial conglomerate, on gaining a competitive advantage in its integration process post the merger of its business units – Shriram Transport Finance (STFC), the transport finance unit that caters to the commercial vehicles segment, and Shriram City Union Finance (SCUF), the unit focused on financing in micro, small, and medium enterprises (MSMEs). While both business entities were successful in their respective segments, the Group was certain that it would be able to realise better value through cross-selling and other synergistic capabilities. 

A merger needs to take into account potential integration challenges as well as the unique strengths of the diverse workstreams being catered to. To ensure seamless integration of business, technology and culture, PwC India began by identifying various workstreams, technologies and teams that would be involved in the merger of the client’s two group entities. We combined technology platforms and ways of working while ensuring data security. We also worked on the market positioning of the consolidated business, thus setting the stage for an impactful merger.

Collaborating closely with the client, we demonstrated synergies through pilot programmes where products were cross-sold across the business segments. Together, we realised our joint goal of differentiating, repositioning and delivering a truly powerful value proposition for our client – helping it to emerge as the largest retail NBFC in the country for the segment, the combined entity is named Shriram Finance Limited (SFL).

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