Private supports promoters, founders, family businesses—listed or unlisted—and family offices through growth, transition and change, bringing together business priorities and ownership perspectives to help create and preserve long-term value.
Private
Helping you grow with confidence
At PwC, we understand that building and scaling a private business is a deeply personal journey. It not only brings excitement but also responsibility, often with complex decisions around growth, ownership, governance, and legacy. Our team of experts are here to support you every step of the way.
The owners agenda
Business, made personal
Throughout our history, family enterprises have always been a priority for PwC. In fact, we’ve been working with companies like yours for over 175 years. Helping them grow, strengthen and transform. We know for business families, business can be personal. We help you turn your opportunities into impact. And your ambition into success.
By your side, today, tomorrow
As the needs of your private business change, our support adapts. Through a global team of trusted advisers and tech-powered specialists, we’re ready to move on any challenge—and help you maximise every opportunity. Dedicated, responsive, proactive—we’re here for you today, and ready for your future.
Connections that count
The right markets. The ideal connections. The best technologies. We know where to look to find the catalysts your business needs. Reaching across our global communities, we’ll connect you with people that can help you achieve your goals—and scale your business.
Explore our services tailored for Private
Family businesses
We help family businesses grow, professionalise and prepare for tomorrow while safeguarding continuity for generations. From family governance, succession and business continuity; next‑gen education and transition; private wealth and family offices; philanthropy, values, purpose—and more.
Family offices
Opportunities. Risks. Legacy. While every family office is different, their challenges and goals are often very similar. We’ve identified four key cornerstones so your family office is future-ready—firmly rooted in your family values.
Helping business families and family offices shape a more strategic and enduring approach to giving and impact
For many families, philanthropy is closely linked to purpose, legacy and the values they want to carry forward across generations. We work with business families and family offices to help structure their philanthropic efforts in a more strategic, well-governed and impact-oriented way — from defining priorities and setting up the right vehicles to selecting partners, monitoring programmes and measuring outcomes.
We act as a trusted philanthropic advisor, expertly managing clients' portfolios to ensure impactful, strategic giving. Leveraging our expertise, we design tailored strategies, build effective partnerships, and optimize resources for maximum impact.
Startups, scaleups and entrepreneurial businesses
Founder focus. That’s what we offer through our startup/scaleup services around the world. We work with founders on the fundamentals you need to scale and grow your vision into reality.
Private equity and portfolio companies
Creating value takes more than speed — it takes consistency. We help private equity firms and their portfolio companies move faster with fewer surprises, delivering standardised, scalable solutions that drive performance across the portfolio. Value is realised at exit, but built every day — and we help make sure you're ready.
Explore our services tailored for Private
Value in motion
We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.
Family Capital Reimagined
The evolution of family offices in India: From managing family investments to maximising family capital
Family Capital Reimagined is PwC India’s leadership insight series spotlighting India’s most respected business families and family offices. Inspired by our recent report on the evolving landscape of family offices and family capital, this limited-edition series explores the journey from traditional business ownership to holistic stewardship—across business, family offices, philanthropy, and non-core ventures.
Episode 5: Ashish Bharat Ram and Kartik Bharat Ram
Episode 5: Ashish Bharat Ram and Kartik Bharat Ram
Episode 4: Mohit Burman
Episode 4: Mohit Burman
Tune in to watch Mohit Burman – Chairman, Dabur India Limited, and a fifth-generation member of the Burman family. He shares how strong family governance, professional leadership, and a clear sense of stewardship have helped sustain and grow family capital across generations, while keeping purpose and giving back at the heart of the family’s legacy.
Episode 3: Dr. Aarti Gupta
Episode 3: Dr. Aarti Gupta
Tune in to watch Dr. Aarti Gupta – CIO, D M Gupta Family Office (promoter family of the Jagran Group) and Anikarth Ventures. She shares how she carved out the role of CIO within her family, why no two family offices can be alike, and how strong governance, transparency, and the active participation of every family member, including women, are key to stewarding family capital with purpose.
Anirudh A Damani
Episode 2: Anirudh A Damani
Tune in to watch Anirudh A Damani – early-stage investor, fourth-generation entrepreneur and Director, Artha India Ventures. He shares how he has transformed family capital into a structured venture platform to back founders, drive innovation and expand the family’s non-core capital ecosystem.
Family Capital Reimagined
Episode 1: Aditi Kothari Desai
Tune in to watch Aditi Kothari Desai, fifth-generation entrepreneur and Chairperson at DSP Asset Managers, outlines the DSP family’s 165-year journey and approach to building its family capital ecosystem.
Your vision. Our dedication
Ownership is bigger than just the business. It’s responsibility. It’s sacrifice. It’s your legacy. We are dedicated to helping you maximise your vision. Drawing on our global network of tech-powered experts, we’re here to help with every stage of your journey—from managing priorities, to nurturing growth and planning for exit. Let’s take care of business, together.
Five key business priorities for private company owners
Value in motion
We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.
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