Total Retail 2015: Retailers and the age of disruption
Continuing with PwC’s global exercise from last year, our firms across the world have evaluated consumer shopping
behaviours and the use of different channels in the retail industry. In an expanded, comprehensive survey, we cover more
than 19,000 respondents in 19 countries across six continents. In India, our team obtained more than a 1,000 completed
responses that have provided data to analyse and evaluate at great depth the changing retail landscape in the country.