Agentic automation

The age of agentic artificial intelligence (AI) is upon us. And we at PwC India are helping enterprises keep pace and transform by creating smart, intelligent and autonomous systems across the entire business value chain. By leveraging generative AI (GenAI) and large language models to integrate human expertise and agentic capabilities, we help organisations unlock unmatched speed, accuracy and efficiency. Our agentic solutions enable faster ROI, enhanced compliance and improved customer experience across business functions.

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Augmenting human capabilities with agents

While humans posses creativity, emotional intelligence, contextual and situational adaptability, empathy and ethical reasoning, and social and cultural intuition, agentic AI brings high-speed execution, scalability, accuracy, 24/7 availability without fatigue, and cost efficiency at scale.

Humans
AI agents
Brain
Utilise experience, emotional intelligence and ethical judgment to process information
Cognitive processing and decision-making
Leverage GenAI to analyse data, identify patterns and insights, and solve problems
Eyes and ears
Perceive visual, body language, emotional and environmental cues
Information perception and analysis
Use technologies such as computer vision to extract and analyse information from text, documents, speech, image and videos
Speech
Speak and communicate in response to a situation
Interaction and engagement
Use natural language processing (NLP) to interact with employees and generate instant responses to queries with relevant information
Heart
Make decisions based on moral reasoning and empathy, considering individual circumstances and ethical implications
Ethical judgement and empathy
Operate within predefined ethical guidelines and compliance frameworks
Hands and legs
Perform physical tasks requiring manual intervention and agility
Task execution and action skills
Employ RPA, workflows, automation scripts and application programming interface (APIs) to execute tasks swiftly and accurately

Think bolder, scale higher with our agentic automation solutions

We help organisations reimagine the future with our next-gen service offerings and capabilities.

Agentic Automation

Make smarter decisions and stay ahead of the curve

Simplify complex decision making in real time

Simplify complex decision making in real time

Eliminate inefficiencies and standardise workflows

Eliminate inefficiencies and standardise workflows

Reimagine customer experience

Reimagine customer experience

Accelerate enterprise reinvention

Accelerate enterprise reinvention

Drive measurable impact for their end customers

Drive measurable impact for their end customers

Achieve better compliance

Achieve better compliance

Empower their people

Empower their people

What we offer

Agentic transformation programme setup

Strategy and operating model

Strategy and operating model

Centre of excellence (CoE) and governance setup

Centre of excellence (CoE) and governance setup

Determination of suitable technology

Determination of suitable technology

Agentic automation E2E implementation services

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Agentic automation factory
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Screening (envision agents)

Perform datadriven analysis to identify areas and opportunities for agentic automation

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Evaluation (design and build)

Design and develop agents that meet defined requirements

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Onboarding (deployment and orchestration)

Deploy agents within the target environment

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Probation (train and refine)

Continuously improve agents through targeted training to enhance capabilities

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Review (support and maintenance)

Ensure long-term effectiveness and reliability of agents

Agentic automation services suite

icon content Input connectors and channel integration
icon content Process prompt library
icon content Agents’ skills
icon content Tools and plugins
icon content User interface (UI), agentic orchestration and execution at scale
icon content Monitoring and analytics
icon content Sector-specific solutions
icon content Agentic governance framework
icon content Business strategy and adoption
icon content Tech enablement

Augmenting agentic automation through pre-built agents

Business function specific automation solutions
Human capital
Talent search agent
HR master data management agent
Payroll processing agent
Final settlement agent
Finance
Accounts payable agent
Accounts receivable agent
Smart reporting agent
Variance analysis agent
Supply chain
Vendor servicing agent
Smart waste optimisation agent
Life of an order agent
Inventory control agent
Contact centre
Service desk agent
Auto-ticket resolution agent
Voice orchestration agent
Human agent assist
Brand and marketing
Market intelligence agent
Content generation agent
Campaign management agent
Lead scoring agent
Industry-specific solutions
Financial services (FS)
Loan processing agent
Claims processing agent
Investment advisory agent
Credit risk agent
Health industries
Preventive health tracking agent
Chronic disease management
Clinical trial query resolution
Prescribing information agent
Retail and consumer
Order scripting agent
Key account management agent
Inventory management agent
Customer insights agent
Technology,
media and tele-
communications
Network optimisation agent
Field service agents
Application monitoring agent
Cloud management agents
Manufacturing
Demand forecasting agent
Predictive maintenance agent
Tender bids evaluation agent
Quality reporting agent

Agentic AI: A survey of industry readiness and adoption

Agentic automation: IPs, assets and accelerators

We have built these IPs and assets using our extensive automation experience, industry and AI knowledge, so you can boost your automation journey.

Digital workmate for intelligent document processing

Digital workmate for intelligent document processing

Agentic governance-ina-box

Agentic governance-in-a-box

RAG assistant for customer query resolution

RAG assistant for customer query resolution

Agentic automation software development lifecycle (SDLC) framework

Agentic automation software development lifecycle (SDLC) framework

Agent performance dashboard

Agent performance dashboard

Agentic knowledge management portal

Agentic knowledge management portal

Email automation for trading and supply operations

Email automation for trading and supply operations

Agentic-powered SOP optimisation solution

Agentic-powered SOP optimisation solution

GenAI-powered digital assistant

GenAI-powered digital assistant

Key differentiators that set us apart and help us solve the complex business challenges you face

Multi-technology and functionally skilled fusion teams
Our domain expertise
Our accelerators and utilities

Our playbooks are:

  • crafted with nearly 20,000 hours of expertise
  • cover global teams across four continents
  • enriched with insights from 300+ implementations

to transform processes and deliver value at scale.

Digital workforce operating model
Automation: Delivery playbook

Agentic Automation

Intelligent Automation Bytes

“Intelligent Automation Bytes” is a knowledge series where Sumit Srivastav Partner and Leader, Intelligent Automation, PwC India will be engaging in some interesting discussion with members from the industry. Together, they will be providing a view about how the Intelligent Automation landscape is evolving, where organisations can find opportunities to improve operational efficiency, free up human intellect and enhance customer experience as a result.

Intelligent Automation Bytes

Episode 2, Part 2 

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19:31

Process data and automation fuelling agentic powered transformation 

As the future of automation is headed towards agentic-driven transformation, the quality of process data will determine the level of success organisations can achieve on this journey. Sumit Srivastav, Partner and Leader of Intelligent Automation at PwC India, and Rohan Narayana Murty, Co-Founder and CTO at  Soroco India Private Limited continue the interesting discussion about how organisations can securely harness process data and improve the performance and potential of their agentic systems.

Episode 2, Part 1

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15:42

Process data and automation fueling agentic-powered transformation

The success of an organisation’s Agentic transformation journey depends on the quality of data generated from various processes, be it interaction data or transaction data, amongst other factors. With the age of agentic automation upon us, organisations need to harness process data to create smarter agents that can reason independently and provide human-like responses with actions. Join us as Sumit Srivastav, Partner and Leader of Intelligent Automation at PwC India, and Rohan Narayana Murthy, Co-Founder and CTO at  Soroco India Private Limited, discuss the role of process data and automation in fueling agentic powered automation.


Episode 1, Part 2

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12:09

Sumit Srivastav, Partner and Leader of Intelligent Automation at PwC India, and Ankur Kothari, Co-Founder and COO at Automation Anywhere continue the exclusive discussion about the transformative capability of Agentic Process Automation and how can organisations harness its power to reinvent themselves.

Episode 1, Part 1

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12:39

Agentic automation: The next wave of innovation 

With the pace at which the technology landscape is changing, we may be standing at the cusp of an intelligence revolution and APA can prove to be a game-changer for enterprises. Join us as Sumit Srivastav, Partner and Leader of Intelligent Automation at PwC India, and Ankur Kothari, Co-Founder and COO at Automation Anywhere discuss the evolution of the automation landscape and the unique capabilities of APA to redefine global enterprises. 

Episode 6

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12:44

GenAI and the changing paradigm of automation

GenAI is ushering in a new era of transformation in the business world. Sumit Srivastav, partner and leader of intelligent automation at PwC India, Harish Thimme Gowda, head of automation strategy at Merck Group and Suman Jha, head of digital transformation at Tesco Business Solutions, explore how GenAI-driven automation is revolutionising centres of excellence across industries worldwide.

Episode 5

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12:05

The reinvention imperative in an age of disruption 

With the magnitude of changes organisations face today, the impetus to reinvent is intensifying. Hence, business leaders are focusing not only on their business model, but also on the operating and technology models that enable it, including adoption of generative AI to help them stay ahead of the curve. Join our leaders from PwC India and PwC US as they discuss how CEOs can embrace continuous reinvention and thrive in this age of disruption.

Episode 4

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17:11

The new age of retail and consumer story and the role of intelligent automation

With changing consumer behaviour, stressed supply chains, rising costs and other trends reshaping India’s retail and consumer sector, how can businesses continue to remain competitive? Join our panelists' Ravi Kapoor, Partner and Leader, Retail and Consumer, PwC India, Sumit Srivastav, Partner and Leader, Intelligent Automation, PwC India, and Vivek Sharma, Global Head, Hyper Automation, Unilever, as they discuss the current and future trends in the sector and how organisations can innovate through automation.


Episode 3 - Part 2

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PwC India helping businesses reinvent the future

In the race to reinvent themselves, organisations across the world are accelerating the adoption of intelligent automation and new-age technologies. This has led to an urgent need among top executives to maximise the benefits of these new technologies and minimise the risks. PwC India's leaders in intelligent automation share how they help their clients navigate the challenges businesses face in the age of disruption and deliver efficient solutions.

Episode 3 - Part 1

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12:15

Automation and the future of organisations

We stand at an interesting juncture of technology evolution where automation and Artificial Intelligence (AI) are transforming the anatomy of organisations. With appropriate guardrails in place, automation technologies could prove to be key in determining the future of organisations. Sumit Srivastav, Mahesh Parab, Ritesh Jain, and Hariprasad Gajapathy, leaders from Intelligent Automation, PwC India, discuss this and more.

Episode 2

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10:45

Unlock business value with the power of digitisation

Sumit Srivastav, Partner and Leader, Intelligent Automation, PwC India, and Punjit Malhotra, Senior Director, Shared Experiences & Digital Transformation India Domain Lead, Retail Banking, NatWest Group talk about how digitisation is essential for future-proofing organisations.


Episode 1

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24:39

Digital Transformation with Intelligent Automation

Intelligent Automation solutions are creating unimaginable changes in the way organisations are transforming themselves. Sumit Srivastav, Partner and Leader, Intelligent Automation, PwC India and Sunil Mehta, Partner, Financial Services, PwC UK discuss how firms can reinvent themselves through digital transformation.

Powering automation with agents

Intelligent Automation

Intelligent Automation is the use of software bots with Artificial Intelligence and Machine Learning capabilities to handle manual and repetitive processes efficiently by mimicking user actions. With Intelligent Automation solutions, enterprises can quickly accelerate their automation across both transactional and judgement-intensive activities. IA encompasses integrated RPA capabilities assisted by a wider suite of automation technologies such as Smart Optical Character Recognition (OCR), Natural Language Processing/Generation (NLP/NLG), chatbots and analytics.

Software robots (bots) that can mimic a human worker. RPA bots can communicate with multiple systems, manipulate data, trigger responses and complete rule-based tasks in a workflow.
 
Labor-intensive repetitive activities that need significant amount of data processing benefit through RPA, which generates quick returns without the need to change existing systems.

Extracts text characters from a digital file, enabling scanned documents to become text-searchable. It is format-agnostic and provides high flexibility and intelligence, which brings it closer to human-like recognition.

Smart OCR allows users to quickly automate data capture from unstructured data formats/inputs and maintain the high level of accuracy required, acting as a critical piece in the puzzle of end-to-end automation.

Simulating human like conversations with users, both internal and external via text-based (chatbots) or voice (voicebots) assistants to create personalised user experience and automate conversations at scale.

Conversational AI leverages natural language technologies to engage in dialogues with users to capture context, identify intention and provide intelligent responses.

Evolution of voice technology – the next revolution in user interaction

(PDF of 4.69MB)

Bridging the gap between Traditional and Intelligent Enterprise

Bridging the gap between Traditional and Intelligent Enterprise

Scale@Speed

Pilots seldom fail but programmes seldom scale!

Automation programmes should be in perfect congruence with organisational strategy to be successful, sustainable and scalable.

PwC’s Intelligent Automation Impact Centre empowers enterprises to Scale@Speed. The IA Impact Centre is backed by differentiated assets and accelerators developed after 20000 man hours of investment by our most experienced practitioners.

Our Operating model handbook, IA delivery playbook, proprietary frameworks and global thought leadership, along with other artefacts, act as a comprehensive guide to run a programme right from strategy through execution.

Key Considerations

Strategy Intelligent Automation - PwC India

Strategy

Why are we doing this and what are the benefits?

The vision and mission for an enterprise shape the strategic imperatives.

Intelligent Automation programme needs to be fully aligned to these imperatives to ensure its success and to ensure strategic top-down sponsorship

Organisation and People Intelligent Automation - PwC India

Organisation and People

How do we organise the future workforce and enable our people and bots to deliver our services efficiently?

Automation brings big organisational change. With digital workforce coming in, roles and career paths will inevitably be redefined. To reduce the unease that comes with reorganisation, it is essential to focus on strategic people outcomes rather than tactical technology adoption

Process and Frameworks Intelligent Automation - PwC India

Process and Frameworks

How do we set up and execute our work?

Many organisations fall into the trap of making an intuitive decision while determining which processes are to be automated and how, instead of conducting an objective analysis. Identifying right automation opportunities based on holistic assessment criteria and choosing the right framework for the identified processes underpins the success of the programme.

Governance, Risk & Control Intelligent Automation - PwC India

Governance, Risk & Control

How do we make, sponsor and enforce great decisions while minimizing risk?

An automation programme creates some unique risks with respect to the organisation’s procedures, controls, technology, privacy, security and regulatory compliance. A robust governance structure to enforce the guidelines, standards, risk-controls, and monitoring is essential for an IA programme to scale without jeopardising interests of key stakeholders.

Performance Intelligent Automation - PwC India

Performance

How do we measure success of the Intelligent Automation programme?

Performance metrics should reflect how the organisation perceives success. Reducing costs is only a starting point. Employee engagement, customer satisfaction and other business outcomes such as increased accuracy contribute to increasing the return on automation investments.

Technology Intelligent Automation - PwC India

Technology

How do we leverage technology to support our Intelligent Automation journey?

Selection of the right IA tool into the technology stack of the enterprise is dependent on the process landscape and technology environment. What fits one enterprise may not fit another. Furthermore, selecting the right combination of cognitive technologies can help organisations continually optimise business processes.

PwC and UiPath: Intelligent Automation

Insights

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Sumit Srivastav

Sumit Srivastav

Partner and Leader, Intelligent Automation, PwC India

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