Navigating disruption for value creation

Business Model Reinvention Consulting Services

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We help organisations build trust and reimagine their future to drive sustainable growth and competitive advantage.

Reinvent your business model and stay future-ready

Megatrends including climate change as well as the speed of technological advancement are compelling organisations to rethink how they function. Incremental improvements to existing business models are no longer sufficient. PwC’s 29th Global CEO Survey indicates that leaders are therefore prioritising reinvention, including the adoption of technologies such as AI. The findings highlight that organisations making deliberate investments in AI and innovation tend to outperform those that adopt a cautious, wait-and-watch approach.

The emphasis must therefore move beyond transformation toward reinvention, a fundamental reimagining of how organisations create, deliver, and capture value. PwC’s research shows that when organisations redesign their business models, rethink customer engagement, or innovate in how they deliver products and services, they significantly enhance their potential for sustained productivity and growth.

Video 22/05/26

Reinventing for growth

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What is reinvention?

Reinvention at PwC refers to a strategic approach to reimagining business models to create new revenue pools and drive long-term value and sustainable growth.

With industries reconfiguring, reinvention is the C-Suite’s compass guiding a new era of value creation.

At PwC India, we work closely with our clients to deliver a structured approach to help them access emerging customer segments, build differentiated products and services, and identify high-potential opportunities to unlock new revenue streams.

Build further with the reinvention framework 

Reinvention helps to change the ways in which your organisation creates, delivers and retains value — enabling you to meet short‑term demands while preparing for long‑term megatrends.

Using our reinvention framework, we collaborate with leadership teams to drive new value creation and growth. With our human-led, tech-powered approach, we offer tangible support to explore options, seize opportunities, and unlock value. 

Business model reinvention framework
Business model reinvention framework

Drive growth with PwC’s framework for reinvention

Leveraging PwC’s reinvention framework, we partner closely with organisational leaders to unlock exponential value and accelerate growth. By combining deep industry insights and innovation capabilities with our human led, tech powered approach, we turn complex challenges into strategic advantage, enabling organisations to fundamentally reinvent how they create, deliver, and capture value.


Unlock new revenue streams

Unlock new revenue streams

Expand beyond core business

Expand beyond core business

Achieve sustainable long-term growth

Achieve sustainable long-term growth

Make domain Wholesaleand retail Agriculture Extraction Financeservices Energyutilities Construction Other ICT Publicsector Health Manufacturing

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as a steel trading company in 1945

Established as a steel trading company in 1945​

Transitioned to solar power generation, leveraging in-house engineering acumen

Established as a steel trading company in 1945​

Reconfiguring itself into a leading renewable energy player

Build domain Financialservices ICT Construction Wholesaleand retail Hospitality Extraction Transportand storage Businessand techservices Manufacturing Energyutilities Realestate Agriculture Other

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as a commodity trading business which comprises several publicly traded companies

Established as a steel trading company in 1945​

Transitioned into building ecosystems and partnerships driving hydrogen systems​

Established as a steel trading company in 1945​

Reconfiguring itself into one of the world’s most influential green energy players​

Hospitality Wholesaleand retail Financialservices Transportandstorage Education Extraction Realestate Manufacturing Construction Businessand techservices Other Agriculture Energyutilities Feed domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Set up in 2006 and established as an omnichannel retailer

Established as a steel trading company in 1945​

Transitioned towards reshaping customer habits, guiding them online via tech integration​

Established as a steel trading company in 1945​

Reconfiguring itself to grow in the organic food category

ICT Waterand waste Wholesaleand retail Education Hospitality Businessand techservices Transportand storage Energyutilities Manufacturing Construction Financialservices Health Other Care domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as a corporate hospital​

Established as a steel trading company in 1945​

Transitioned and entered into partnerships with tech players to boost patient care services​

Established as a steel trading company in 1945​

Reconfigured itself into Asia’s foremost integrated healthcare services provider​

Transportand storage Businessand techservices ICT Construction Hospitality Water andwaste Wholesaleand retail Financialservices Energyutilities Manufacturing Agriculture Real estate Other Move domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as a motorcycle manufacturer​​

Established as a steel trading company in 1945​

Transitioned towards developing electrified transportation solutions​

Established as a steel trading company in 1945​

Reconfiguring itself to become a leader in green and connected mobility ecosystems​

Extraction Construction Transportand storage ICT Waterand waste Agriculture Hospitality Businessand techservices Financialservices Manufacturing Energy utilities Other Fuel andPower domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established in the power generation and transmission sector ​​

Established as a steel trading company in 1945​

Transitioned into intelligent energy management​

Established as a steel trading company in 1945​

Reconfiguring itself to power India’s clean energy future​

Public sector Businessand techservices Agriculture Waterand waste Energyutilities Construction Realestate Financialservices Other Education Manufacturing Transportand storage Wholesaleand retail Govern andServe domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as the central government’s flagship health insurance scheme

Established as a steel trading company in 1945​

Transitioned to unite government entities, healthcare providers, tech firms and insurance players

Established as a steel trading company in 1945​

Reconfigured to emerge as a comprehensive insurance provider for the underserved​

Wholesaleand retail Other ICT Businessand techservices Waterand waste Construction Hospitality Financialservices Transportand storage Manufacturing Education Energyutilities Real estate Fund andInsure domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as a global communications service provider

Established as a steel trading company in 1945​

Transitioned into driving ecosystems and partnerships to succeed as a payments bank

Established as a steel trading company in 1945​

Reconfigured to drive inclusive and safer banking across the nation​

ICT Businessand techservices Manufacturing Wholesaleand retail Energyutilities Other Construction Realestate Transportand storage Waterand waste Hospitality Financialservices Education Connect andCompute domain

Example of a company that has transcended traditional sector boundaries to diversify

Established as a steel trading company in 1945​

Established as an infrastructure giant ​

Established as a steel trading company in 1945​

Transitioned and entered into tie-ups with academia to develop smart semiconductor solutions​

Established as a steel trading company in 1945​

Reconfiguring itself to become the first major Indian semiconductor product company ​

AI Edge for Viksit Bharat
Kunj Vaidya

India’s next phase of growth won’t be powered by scale alone—it will be shaped by reinvention. Organisations that rethink how they create and capture value, ahead of disruption, will define what leadership looks like in the decade ahead.

Kunj Vaidya,Partner and Reinvention Leader, PwC India

Impact stories

Impact points

4in10
CEOs say their companies won’t be viable in ten years if they continue on their current paths

The 5 reasons why now is the time to act:

1.

The first mover advantage is narrowing – competition is fierce

New supply chain hubs are becoming saturated, governments are more selective about the types of investments permitted

2.

Inaction has a quantifiable impact on ROI

Penalty of inaction is now direct and quantifiable – those that fail face disadvantages, from tariffs to the BEPS and CBAM

3.

The policy risk premium is escalating

US becomes increasingly sceptical on trade and globalisation; regulators demand proactive restructuring to comply with BEPS and CBAM standards

4.

The rewards for getting reinvention right are considerable

PwC’s BMR Pressure Index research indicated that the top third of companies that have reinvented have experienced a 71 percent performance premium.

5.

The pressure to reinvent is high

Operating and regulatory environment has fundamentally changed, there is no going back – businesses must reinvent to new environment

Related reading

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Reinvention insights

Explore global insights, thought leader interviews and strategic commentaries on reinvention.

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Kunj Vaidya

Kunj Vaidya

Partner and Reinvention Leader, PwC India

Raghav Narsalay

Raghav Narsalay

Partner and Leader, Research and Insights Hub, PwC India

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