PwC India launches PwC Insights as a Service

Apr 25, 2017

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A ready-to-deploy advanced analytics platform that drives business outcomes 

New Delhi, April 25, 2017: PwC India, a leading global professional services organization, today announced the launch of the PwC Insights as a Service (PIAS) offering that allows enterprises to embrace advanced analytics and data science capabilities quickly, with flexible commercials and lower total cost of ownership. PIAS is powered by a fully managed, “all you need” and ready-to-deploy platform that leverages PwC’s intellectual property in advanced analytics, big data and IoT and cross-sector consulting expertise to deliver business outcomes. Further, PIAS is designed to help a range of business users within the enterprise, from the C-suite all the way to data scientists.

The platform comes preloaded with data automation and management tools, and industry and domain-specific machine learning and cognitive algorithms that will help enterprises and government departments to jumpstart the solution execution and improve business outcomes. It features industry leading, multi-level data security and 24/7 support and is powered by Microsoft’s Azure platform. Over the next year, 30 such solutions will be rolled out in the market on a pay-as-you-go engagement model.

Raman Bhushan, Partner, Advanced Analytics and Data Science, PwC India says:

“There is enough and more evidence to suggest that analytics-driven decision making drives better business outcomes and creates competitive advantage. With Insights as a Service, we are addressing our clients’ needs of building next-gen analytics capabilities, with minimal investments in technology and talent. PIAS helps our clients gain a competitive edge through insight-driven decision making that brings together PwC’s advanced analytics capabilities and technology consulting expertise along with Microsoft’s Azure platform.”

The platform can ingest structured, semi-structured and unstructured data from diverse sources and deliver impactful insights in the areas of customer value management, sales and distribution, demand forecasting, customer retention, marketing mix, fraud detection and also incorporates IoT analytics solutions, among others. Further, it delivers personalized views to users in half the time of traditional models and provides robust data security.

“PwC is constantly looking to move the needle in terms of delivering data driven actionable insights that address our clients’ need to grow and optimize their business at an accelerated pace. The Insights as a Service is the latest in our lineup of advanced analytics solutions that not only draws on our deep industry and domain expertise and proven ability to deliver strategy through execution, it also combines the power of Machine Learning, Stream Analytics and other new generation analytical capabilities,” says Pawan Kumar S., Joint Leader, Technology Consulting, PwC India.   

About PwC

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In India, PwC has offices in these cities: Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai and Pune. For more information about PwC India's service offerings, visit

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