At the core of every business are its consumers. And consumers today are changing the way they perceive, interact and engage with brands. The pandemic made consumers pivot and adopt new habits. Business leaders wondered at the outset of the pandemic whether these changes, which accelerated trends already in motion, would be fleeting or permanent. Our PwC’s June 2021 Global Consumer Insights Pulse Survey reveals that the changes are sticking―signifying a historic and tectonic shift in consumer behaviour.
Organisations must bring together new capabilities across experience, operations and platforms, uniting whole organisations around the delivery of compelling and profitable brand propositions.
We call this customer-led growth - an advanced service platform that delivers a connected, customer-centric experience through seamless engagement.
Our Front Office Transformation is geared to accelerate value and enable organisations to develop customer loyalty, drive growth, increase productivity, and inspire and engage your workforce.
We bring our people, experience and analytics and technology solutions to accelerate your customer-led growth.
PwC have brought together market-leading capablity to:
Develop customer-led growth strategy
Create unique and branded experiences for customers and staff
Optimise marketing, sales and service operations for customers and staff
Build technology and analytics solutions to achieve your vision for customers and staff
Increase impact and customer delight with deeper, data-driven connections
Increase effectiveness through multiple channels
Drive up retention and lower cost to serve with flexible capabilities
Deliver a return on investment through experience
Maximise commercial potential with insights and understanding
Identify new opportunities with faster and more impactful innovation
