In an era of digital business and rapid technology change, virtually no company can ignore the imperative to innovate. Failing to do so is an invitation to lose business.

Reimagining the possible!

Our vision is to create, develop and sustain a culture of open innovation, with transparency. We are constantly on the lookout for opportunities that will help us redefine our limits and achieve new levels of excellence. Incubation, innovation management system, people and culture are the pillars of all our initiatives.

Firstly, we collaborate with internal teams to co-create services and products that are more user-friendly—encouraging a paradigm shift towards a culture where customer delight is paramount.

We involve our employees by encouraging them to innovate and ideate to solve the complex problems of our clients. We enable them to do so by using a gamified and interactive idea crowdsourcing platform. Once these ideas are shortlisted by industry experts, we collaborate with technical teams to build products with an agile approach by performing customer validation at various stages as needed. We go to market once the MVP is ready.

Secondly, we liaise with smaller, younger businesses, adopt their best practices and share with them our rich experience, thereby creating a two-way street for learning. We are driven to analyse and resolve the pain points of start-ups and also to identify early-stage enterprises for focused mentoring. We help enterprises to scale up, access markets and remain lean at the same time.

Playback of this video is not currently available


Essential 8 Technologies

Essential 8 Technologies

Artificial intelligence (AI)

Software algorithms that are capable of performing tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. AI is an “umbrella” concept that is made up of numerous subfields such as machine learning, which focuses on the development of programs that can teach themselves to learn, understand, reason, plan, and act (i.e., become more “intelligent”) when exposed to new data in the right quantities. 

Augmented reality (AR)

Addition of information or visuals to the physical world, via a graphics and/or audio overlay, to improve the user experience for a task or a product. This “augmentation” of the real world is achieved via supplemental devices that render and display said information. AR is distinct from Virtual Reality (VR); the latter being designed and used to re-create reality within a confined experience. 


Distributed electronic ledger that uses software algorithms to record and confirm transactions with reliability and anonymity. The record of events is shared between many parties and information once entered cannot be altered, as the downstream chain reinforces upstream transactions. 


Air or water-based devices and vehicles, for example Unmanned Aerial Vehicles (UAV), that fly or move without an on-board human pilot. Drones can operate autonomously (via on-board computers) on a predefined flight plan or be controlled remotely. (Note: This category is distinct from autonomous land-based vehicles.) 

Internet of Things (IoT)

Network of objects — devices, vehicles, etc. — embedded with sensors, software, network connectivity, and compute capability, that can collect and exchange data over the Internet. IoT enables devices to be connected and remotely monitored or controlled. The term IoT has come to represent any device that is now “connected” and accessible via a network connection. The Industrial IoT (IIoT) is a subset of IoT and refers to its use in manufacturing and industrial sectors. 


Electro-mechanical machines or virtual agents that automate, augment or assist human activities, autonomously or according to set instructions — often a computer program. (Note: Drones are also robots, but we list them as a separate technology.)

Virtual reality (VR)

Computer-generated simulation of a three-dimensional image or a complete environment, within a defined and contained space (unlike AR), that viewers can interact with in realistic ways. VR is intended to be an immersive experience and typically requires equipment, most commonly a helmet/headset. 

3D printing

Additive manufacturing techniques used to create three-dimensional objects based on digital models by layering or “printing” successive layers of materials. 3D printing relies on innovative “inks” including plastic, metal, and more recently, glass and wood.

How can we help you innovate?

We have a tailored approach for you to nurture the innovation culture in the organisation and enable your employees to reimagine the possible. This programme includes the following:

  • Setting up innovation management system and enable the organisation to build disruptive products/services by unleashing the true potential of your employees
  • Helping you to shift focus to design thinking approach in solving problems and evolve into a customer-centric organisation
  • Connecting you to the start-ups that matter in order to solve your problems or co-create with the start-ups to build the next wave of disruptions
How can we help you innovate?


Follow PwC India