The CII-PwC India Entertainment and Media Outlook 2013 finds that Indian entertainment and media (E&M) businesses, like their peers abroad, will need to raise their game in operational agility and customer insight. To achieve this successfully, every industry participant will need to invest in constant innovation that encompasses products and services, business and operating models and most importantly, customer experience and engagement. Innovation should be seen as an important enabler to get closer to consumers and profitably deliver relevant content and services.

India’s E&M sector showed strong growth last year, with revenues rising from 805 billion INR to 965 billion INR, a year-on-year increase of 20%. This growth was achieved in spite of a relative slowdown in the broader economy, underlining the resilience of the sector. It is expected to grow steadily over the next five years at a CAGR of 18% from 2012 to 2017.
Media forecast

The Indian E&M industry is expected to continue its strong growth momentum over 2012-2017 to reach an overall revenue of 2,245 billion INR at a CAGR of about 18%. Television, the largest E&M sector, is expected to grow at about 18% CAGR over 2012-2017, driven by growth in subscription payment and advertising revenues.

Sectors such as internet advertising, internet access, gaming and music are expected to grow at approximately 30%, 29%, 19% and 15%, respectively. The radio sector is also expected to grow at a robust CAGR of about 16%.


With increasing proliferation of digital platforms, technology with play an important role in the E&M space in the near future. The rapid rise of internet usage, high penetration of smartphones, digital advertising, wireless broadband, digital content consumption, regulatory interventions have had a significant impact on the E&M industry.