Welcome
PwC India's annual Entertainment and Media Outlook focusses on the nine major segments of the industry: television, film, print, wired and mobile internet access, gaming, radio, wired and mobile internet advertising, music and out-of-home advertising.
Key highlights
The industry, with revenues of about 805 billion INR (17.2 billion USD) in 2011, is set to grow robustly over the next few years. Revenues are expected to reach 1,764 billion INR (37.6 billion USD) by 2016. Though television and print dominate the sector in India, internet and gaming are among the fastest growing segments.
India vs global
Currently, India is only the 14th largest E&M market in the world with industry revenues contributing to just about 1% of the GDP. On the other hand, China is already the third largest market in the world and can surpass Japan in the next decade to become the second largest market worldwide after the US.
Gamechangers
The industry has the potential to achieve a worth of 100 billion USD. However, this will require the entire ecosystem to collaborate, conceptualise and execute game-changing initiatives to drive revenues. These initiatives should be primarily focussed around the three key pillars of the sector – advertising spend, consumer spend, and infrastructure and policy support.
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