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PwC India's findings of the first-ever India Crisis Survey

Crisis Preparedness: An imperative to stay competitive

We are pleased to present PwC India's findings of the first-ever India Crisis Survey. Our first-of-its-kind report presents cutting-edge insights into crisis management based on the experiences of some of the largest organisations in India. We heard from senior executives from 25 industries, 80% of whom have experienced at least one crisis in the past 5 years. We analysed whether their organisations were prepared to respond to crisis and the impact of crisis on their organisation and ecosystem.

Instead of “admiring the problem”, we’ve used this data as a springboard to reverse-engineer a successful crisis response. We looked at the companies that self-identified as having emerged stronger from their worst crisis – and compared them to those that did not fare as well.

A crisis is an opportunity to emerge stronger: 42% of leaders who had already faced a major crisis in the past 5 years said they were “in a better place” post crisis — with some even reporting revenue growth as a direct result of their management of the crisis.


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What did these organisations do differently? What crucial preparedness steps did they take that led to their positive outcomes? Can crisis actually be a positive experience… even one that can yield competitive advantage?

Yes, it can. And you don’t have to go through a crisis to learn how.

What is your crisis preparedness score

What is your crisis preparedness score?

Answer 14 questions by taking our crisis preparedness quiz. You will see how your crisis maturity score compares to others in your territory and industry.

Discover your crisis preparedness score

Contact us

Gaganpreet Puri

Gaganpreet Puri

Partner & Leader, Forensic Services, PwC India

Tel: +91 98 1875 6955

Vishal Narula

Vishal Narula

Executive Director & Leader Crisis Management, PwC India

Tel: +91 97 6987 6426

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