Shift in mindset
India story: The 1 trillion opportunity
In India, the Global Emerging Middle is expected to cross the 1 trillion USD threshold by 2021 as its ranks swell to 570 million, from 470 million in 2010.
India story: The 1 trillion opportunity
In India, the Global Emerging Middle is expected to cross the 1 trillion USD threshold by 2021 as its ranks swell to 570 million, from 470 million in 2010.
Another critical element for achieving profitable growth is a shift in mindset. Companies need to adjust, both in their external approach to the market, and internally to the special requirements of the Emerging Middle. Often this requires strong leadership presence, a bold approach that embraces disruptive solutions, and a willingness to adopt new values and metrics to drive and measure success.
