Another critical element for achieving profitable growth is a shift in mindset. Companies need to adjust, both in their external approach to the market, and internally to the special requirements of the Emerging Middle. Often this requires strong leadership presence, a bold approach that embraces disruptive solutions, and a willingness to adopt new values and metrics to drive and measure success.
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Shashank Tripathi on gaining trust of the GEM customer
Globally, businesses are looking at the 'Next 4 Billion' nations for growth, especially now, given the slowdown in mature economics. Businesses who function in this group (includes India, China, Indonesia parts of Africa and Latin America where over 4 billion of the world's 7 billion reside) have traditionally focussed on the middle and upper middle income tiers....
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