We facilitate strategic collaboration and execution so you can realise your vision

Financial Services

As one of India’s leading professional services firms, we empower financial institutions to stay ahead of the curve in a rapidly evolving market. Our financial services team delivers end-to-end support across banking, insurance, capital markets and asset and& wealth management. We help clients shape forward-looking policies, unlock new revenue streams, and elevate customer experience. By leveraging our deep industry expertise and innovative solutions, we ensure our clients are well-positioned to meet current challenges and seize future opportunities.

We help clients navigate complex risks and transform business models, while creating strategic competitive advantages and delivering sustained outcomes for all. We work closely with clients to strengthen risk culture, drive operational resilience, and build inclusive growth strategies. Our multi-disciplinary team brings deep expertise and global perspective, enabling us to solve complex challenges from strategy through execution.

With specialists in financial risk and regulations, capital markets, and investment advisory, we offer innovative solutions and unique industry insights to help keep pace with evolving customer demands, new technologies, changing regulation and increased market competition. Whether it’s navigating regulatory shifts, digitising core operations, or designing future-ready business models, we bring clarity, agility, and impact to every engagement.

We help you address emerging challenges, so you can discover new opportunities and bring business ambition to life.

Financial Innovations in the Banking Sector - PwC India

Meet our leader

Key trends

Digital transformation and FinTechs partnerships: The strong pivot towards digital products and services continues across the industry with financial institutions investing heavily in technology with FinTechs to drive innovation, improve efficiencies and enhance customer experience.

Hyper-personalised customer experience

Financial institutions are focusing on providing personalised experiences and tailored solutions to their customers as per their growing expectations.

Sustainable finance

Financial institutions are increasingly incorporating ESG principles into their lending, investment, and risk management processes.

Open banking

Growing adoption and integration of open banking frameworks allowing third-party providers to access customer data with their consent.

Embedded finance

Non-financial platforms integrating financial services into their customer offerings expanding reach and penetration.

Gen AI/agentic AI

AI is heavily expected to influence various aspects of financial services from banking operations, customer service, fraud detection, credit decisioning and personalised financial advice.

Cybersecurity

Due to the massive adoption of digital technologies, cybersecurity threats are also increasing rapidly.

RegTech

These solutions are helping financial institutions automate compliance tasks, manage regulatory reporting, and reduce the risk of non-compliance.

Regulatory compliance

Regulated entities face increasing regulatory scrutiny and must comply with evolving regulations related to data privacy, customer protection, cybersecurity, and financial crime.

Our capabilities

Our expert team is committed to helping your business thrive in today’s competitive landscape.

  • Digital transformation and efficiency: Implement digital solutions and optimise operations with AI and automation.
  • Risk and compliance: Develop risk management frameworks and navigate regulatory challenges.

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  • Product and claims innovation: Design new insurance products and streamline claims with AI.
  • Customer engagement and compliance: Enhance customer interaction via digital channels and ensure regulatory adherence.

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  • Startup support and integration: Accelerate fintech startups and integrate their solutions with existing systems.
  • Market strategy and funding: Guide market entry and secure investments.

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  • Infrastructure and security: Develop secure payment systems and mobile wallets, focusing on fraud prevention.
  • Cross-border solutions: Facilitate efficient international transactions, possibly using blockchain.

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  • Feasibility and technical design: Conduct studies and design technical frameworks for CBDCs.
  • Policy and impact: Advice on regulatory issues and assess the economic impact of CBDCs.

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Value in motion

We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.

Click here to read more

Value in motion
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Industry service areas

Banking and Capital Market

Banking and Capital Market

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Insurance - PwC India

Insurance

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FinTech - PwC India

FinTech

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Payments - PwC India

Payments

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Payments - PwC India

Central Bank Digital Currencies

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Contact us

Gayathri Parthasarathy

Gayathri Parthasarathy

Partner, Leader - Financial Services, PwC India

Joydeep K Roy

Joydeep K Roy

India Financial Services Advisory Leader, Global Health Insurance Practice Leader, PwC India

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