Deals Insights

PwC’s Deals Insights team provides competitive intelligence and research services to PE/VC firms and corporates. Our specialized teams harness the power of real, ground-up data to help enterprises with actionable research insights across sectors. Our team of experts has the ability to handle data-scarce situations through intense primary research as well as in-depth secondary research, which leverages PwC’s differentiated insights through our capabilities and consulting DNA.

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Service offerings

Competitive Benchmarking

Competitive Pricing

Extensive primary research to benchmark financial and operating parameters across players.

  • Analyzing competitive performance of portfolio companies
  • Market intelligence on profitability, unit economics, channel margin, pricing, distribution
  • Competitive intelligence on new adjacent products / services launch, category benchmarking

Consumer Surveys

Consumer Survey

Sentiment analysis, NPS scores, social media trends and satisfaction surveys

  • Consumer insights, demand trend and product-market fit
  • Customer sentiment analysis, experience, and social media trends
  • Customer satisfaction survey to assess concentration risk
  • Identify customer / vendor pain points and promoter score

Rapid Commercial Due Diligence

Rapid Commercial Due Diligence

Quick addressable market estimation, surveys and benchmarking

  • Nimble due diligence focused on specific commercial aspects of the target 
  • Early-stage small ticket investments
  • Small ticket bolt-on acquisitions requiring high level commercial analysis of the target

Mystery shopping

Mystery shopping

Gathering discreet ‘as a customer’ feedback from stakeholders like retailers, distributors, channel partners

  • Validation of investment hypothesis through feet-on-the-ground
  • Franchise performance, distributor feedback, channel check
  • Discreet validation of customer / stakeholder experience

Industry / company research

Industry / company research

Sector reports and company analysis using a combination of primary and secondary research

  • Market Analysis Report & Investor Presentation
  • High level sector reports and company analysis
  • Global market comparable industry analysis / global learnings
  • In-depth company / competitor profile
  • Industry valuation comparable / metric performance

Location Assessment Solution

Location Assessment Solution

As part of their expansion strategy, many leading companies are increasingly focusing on optimising their existing physical footprint. Across retail stores, restaurants and ATMs, companies are looking to get close to customers and enhancing their purchase and service experience.

At PwC, we help you discover the right micro-location for your retail point of sale by using a combination of cutting-edge geospatial technologies, coupled with on-the-ground market visits and research. Click here to read more.

Why PwC

Pace of delivery - PwC India

Pace of delivery 

Quicker ‘Deals pace’ of delivery, with average engagement timelines of 2-4 weeks

Ground-up insights - PwC India

Ground-up insights 

Ability to handle data-scarce situations through intense primary research, mystery shopping, field visits

Team - PwC India


Highly experienced and agile team

Sector Depth - PwC India

Sector Depth 

Differentiated insights in niche sectors through our firmwide capabilities and consulting DNA

Thought Leadership - PwC India

Thought Leadership 

Leveraging PwC’s firm wide thought leadership across sectors

Contact us

Sankalpa Bhattacharjya

Sankalpa Bhattacharjya

Partner & Leader, Deal, PwC India

Tel: +91 124 330 6012

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