PwC India and announce strategic alliance to scale embedded finance in supply chain ecosystems and accelerate global expansion.

​​​India, March 28 2023 – PwC India today announced a strategic partnership with Singapore-headquartered, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space to drive adoption of embedded finance in supply chain ecosystems for their clients. The alliance aims to focus on using the power of artificial intelligence to drive growth opportunities in the global supply chain ecosystem while also providing access to relevant embedded financial and insurance products.

Leveraging PwC India’s in-depth expertise on supply chain transformation, the alliance aims to deploy and scale the platform in’s customer environment and fuel a shared vision to digitally transform supply chains and provide a range of embedded finance products while also ensuring sustained business outcomes for clients.

Speaking on the partnership, Vivek Belgavi, Partner & LeaderAlliances & Ecosystems, PwC India said, “ is a great addition to PwC’s expanding alliance ecosystem aimed at transforming global supply chains using embedded finance to increases access to financing and allow sustainable growth for both partners and their merchants. Our combined value proposition with will help us deliver sustained outcomes for our clients by offering them the most relevant and agile supply chain solutions for their business.”

Founder and Global CEO of, Raghunath Subramanian said, “We are delighted to partner with PwC India. Time and time again, PwC has been recognised for its high-quality consulting, strategy and customer success. As part of this strategic partnership, PwC India will help in scaling up its reach and offering consultation around supply chain transformation, implementation and support in customer environment. PwC India has the enterprise scale, knowledge and credibility to truly enable us in delivering large-scale growth across B2B ecosystems and support global expansion. I strongly believe that this partnership will be mutually beneficial and be a game changer for the B2B BNPL supply chain.

About is an AI-powered enterprise SaaS platform with embedded B2B Buy Now Pay Later (BNPL) and insurance, transforming the global B2B supply chain by making business transactions faster and easier. Through its partnerships with financial institutions, enables enterprises, suppliers, distributors and retailers to grow. actyv Go, actyv Score, actyv PayLater, actyv Insure and actyv Invest are the various product categories on the platform. For more information, please visit:

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Ruchi Mann

Ruchi Mann

Chief Marketing & Communications Officer, PwC India

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