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PwC India analysed the websites of 100 Indian enterprises for compliance with the Digital Personal Data Protection (DPDP) Act, 2023 and found that 41% of websites of Indian enterprises analysed were found to specify data principal rights in their website privacy policies. However, only 9% of organisations sought consent that was free, specific and informed as per the PwC report.
In an attempt to decipher the key tenets of the DPDP Act, 2023, PwC has curated a brief document. The document aims to help clients gauge what the legislation means for them and how they can proceed with the changes it may bring in the business environment.
The impact of the DPDP Act 2023 will be all-pervasive and considerably far-reaching, for us as individuals, for businesses and for the overall economy. For organisations in India, it is not only an opportunity to streamline their data collection and processing processes but to also build customer confidence and overall stakeholder trust, apart from enhancing their global competitiveness. Shifting the focus from 'privacy as an Act requirement' to 'privacy by design' can help India Inc. contribute significantly to the growing digital Bharat. The Act itself is progressive and adaptive and is likely to keep pace with changing times without much systemic ado. To that effect, investments made by organisations now to become DPDP Act compliant will stand them in good stead in the foreseeable future.
Partner and Leader - Risk Consulting, PwC India and Leader, APAC Cybersecurity and Privacy, PwC