Connecting local resources of India’s smaller districts to markets can lead to large scale employment generation and accelerate growth in the country: PwC Strategy& report


  • Using a five pronged approach, the platform called Nagarik offers insights and solutions for all-round employment generation, including marginal employment
  • Focussed, integrated solutions for agriculture, agro-processing, MSMEs, tourism, etc.
  • Can be initiated by State Governments keen on generating employment in certain districts or across all districts

New Delhi, 30 October 2018: PwC’s Strategy& today released a report, Nagarik: Inclusive growth through large-scale employment generation, highlighting practical ways of raising gainful employment across India over the coming decade. India’s demographic dividend has been spoken about extensively. This report looks at how smaller districts of India can be linked to markets to create employment and reduce marginal un-employment.

Shyamal Mukherjee, Chairman, PwC in India said: Generating gainful employment, especially in the India’s smaller districts, where majority of India reside, allows inclusive growth. Using local capabilities, local entrepreneurs and market connects is the sustainable way forward.

Nagarik begins with a focussed view of a state or a set of districts within a state. Its solutions arise from the existing traditional strengths of a state in agriculture, self-enterprise and the social as well as cultural heritage – its local capabilities. For example, dairy, agro-processing, non-timber forest products and local tourism are resources specific to a region or district. It shifts value creation from larger cities and well-developed parts of India to the smaller districts. Nagarik offers integrated solutions for augmenting jobs creation in agriculture, agro-processing, MSMEs, tourism, etc.

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