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India: Entertainment & Media Outlook 2022‑2026


Fault lines and fractures: Innovation and growth in a new competitive landscape

Disruptions in public health, supply chains and geopolitics made 2021 a year of uncertainty. But amid all the unpredictability, there is greater clarity about the overall trends of the market and the forces driving growth, and a better understanding of the fault lines and fractures that are altering the entertainment and media landscape.

Territory outlook highlights

India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. The Outlook includes five-year historical and five-year forecast data and commentary for the Indian Entertainment & Media industry across segments - advertising (TV, internet, out-of-home); books; business-to-business; cinema; data consumption; internet access; music, radio and podcasts; newspapers and consumer magazines; OTT video; TV and home video; as well as Metaverse and NFT included for the first time this year.

Explore the perspectives report

Territory outlook highlights

Discover the data tool

Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Updated annually, the intuitive online tool allows you to easily browse, compare and contrast spending and growth rates.

See features of the tool

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Subscribe to the Outlook

  • 12 months of access to data and commentary for 14 segments across 52 territories
  • Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking
  • Corporate multi-user subscriptions available

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Contact us

Rajib Basu

Rajib Basu

Partner and Leader
Entertainment and Media, PwC India

Tel: +91 98 3640 9700

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