We help organisations to understand how they can align their digital strategies to unlock new value, re-define their business models, integrate digital and physical across their value chains, build a digitally-enabled organisation, select the right digital technologies and source, organise and manage these technologies to support their business vision.
Our Digital Strategy practice supports clients in delivering some of their most important and complex business and technology transformations. This is an exciting time for businesses – an era where business models, technology options and societal structures are evolving faster than businesses can naturally adapt.
This sets the stage for a new era of leadership, improved business models and accelerated technology adoption - in short, digital transformation.
At PwC, we have a focused vision, the right capabilities and the leadership to help organisations succeed in their digital transformation journeys.
We’ve also made the pivot from pure services to asset-based consulting. Our Asset Based Solutions are the building blocks to digitise businesses and are positioned in the market and with our key alliance partners as Industry Clouds. They include end-to-end, client-centric, modular solutions built on our industry-specific and x-Industry points of view, modernised natively for cloud platforms, leveraging our digital assets, and delivered at scale.
Digital Strategy practice supports clients in delivering some of their most important and complex technology transformation. This is a tremendously exciting time for CxOs. The speed of technology change creates opportunities and threats for us all. The cost of technology is failing, new technology consumption models are now available and people want technology 'on the go'. In the digital world, businesses are looking to deliver new functionality in days and weeks, not months and years. We help our clients understand and evolve the way they align IT with the business, and source, organise and manage IT to deliver the modern day demands of the business.
In PwC's Digital Strategy practice we are clear about what we stand for and have the right vision, people and leadership to succeed in helping our clients become more effective business.
Digital transformation is a fundamental reality for businesses today. Post 2020, every industry and every organization realised that they will have to transform in the next few years. This goes beyond being able to deploy a new IT tool or business process — it means discovering unexpected value, adopting emerging technologies and driving greater enterprise and IT operational value. Success depends on building a culture and communication structure that is ready, willing and able to adapt to these transformations, repeatedly. This is, thus, a great time for business and technology leaders to position themselves for space in the boardroom - a career-defining moment.
PwC's Digital Strategy helps organisations in creating the roadmap for digital adoption and successfully bridge the gaps in their internal culture, skill, technology and data while helping them succeed in their digital transformation journey.
Abhijit Majumdar
Partner and Digital Strategy Leader, PwC India
Digital transformation is not just about adopting technology; it is about redefining how businesses create value in a rapidly evolving environment. Its relevance lies in enabling organizations to stay competitive, enhance customer experiences, and unlock new growth opportunities. By integrating digital capabilities into core processes, enterprises can drive efficiency, foster innovation, and build resilience against market disruptions.
We in Digital Strategy competency help clients develop in their digital transformation as a strategic imperative that aligns technology with business ambition to deliver sustainable outcomes.
Sayantan Chatterjee
Partner, Digital Strategy Consulting, PwC India
Adopting digital is the new norm and all enterprises understand its importance and relevance. What is crucial is that the digital roadmap has to align with business ambition. The tenets on which a forward looking enterprise adopts digital are, increasing topline, adopting alternate business model, bringing in seamlessness in operations and improving customer experience. We, at Digital Strategy, practice helping organizations by mapping their digital pursuits to their ambitions and adopt the sustainable operating model to increase Digital Stamina.
Finally what matters is whether the digital program helps meet its objective and provide value. This needs steering and support of a trusted advisor.
Viral Raval
Executive Director, Digital Strategy Consulting, PwC India
Digital transformation has entered a new era. AI is redefining how value is created — and how quickly it can be realized. We help clients redesign business models and unlock new value through Digital and AI adoption. Our approach is built on outcome-driven innovation, speed to value, and seamless execution. We work alongside our clients to establish the right operating model, governance, and culture to sustain transformation.
What sets us apart is our integrated proposition — combining strategy, delivery oversight, and value realization — so every AI and digital investment is quantified, tracked, and translated into tangible business outcomes.
Anbuselvan Shahadevan
Executive Director, Digital Strategy Consulting, PwC India
Abhijit Majumdar
Partner and Digital Strategy Leader, PwC India
Sayantan Chatterjee
Partner, Digital Strategy Consulting, PwC India
Viral Raval
Executive Director, Digital Strategy Consulting, PwC India
discover unexpected value, uncover new opportunities, create new businesses, adopt emerging technology leveraging our industry experience and global insights of the shifting forces in business and technology
anchor x-functional transformation management across One Consulting engagements with focus on measurable value / business outcomes
drive greater enterprise and IT operational value through digital organisation, enterprise architecture, digital operating model and optimised IT service delivery to an organisation’s employees, partners and customers
rapidly transition through disorderly, high-risk business events like mergers and acquisitions (M&A), divestitures and implement complex cross-functional digital transformation
Digital Strategy consultants help clients to understand how they can align their digital strategies to unlock new value, re-define their business models, integrate digital and physical across their value chains, build a digitally enabled organization, select the right digital technologies and source, organise and manage these technologies to support their business vision. They can traverse both business discussions and technology strategy and combine them to design the technology enablement roadmap for business. We have experienced consultants based in four metros to help clients across geographies and industry sectors.
We have worked with some of the leading brands of different industry sectors and have significant experience across technology areas in addressing challenges faced by CxOs.
How can we integrate the technology landscape, following an acquisition?
As technology paves the way for business model reinvention, the digital and IT services function of GCCs are leading the charge – transforming business processes, driving innovation, enabling growth and securing competitive advantage. Their portfolios now include higher-value services such as business process management, engineering R&D and information technology. Leaders from both GCCs and their HQs see digital and IT as the linchpin for future value creation.
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Abhijit Majumdar
Partner and Digital Strategy Leader, India, PwC India
Sayantan Chatterjee
Partner, Digital Strategy Consulting, PwC India
Viral Raval
Executive Director, Digital Strategy, PwC India
Anbuselvan Sahadevan
Executive Director, Digital Strategy Consulting, PwC India
