Over the past decade, the video on demand (VoD) market has evolved across the world, including in India. Advancements in technology and telecom infrastructure have made ‘anything-anytime-anywhere’ a definite and scalable reality for content consumption. With the launch of over-the-top (OTT) services, VoD has been at the forefront of disruption in the media industry. India is amongst the fastest growing OTT markets in the world with a CAGR of 22.6% and will be one of the top 10 OTT markets by 2022. Customised regional and quality content, delivered with a focus on ‘user experience’, is set to become the cornerstone of success for any VoD service provider. ASSOCHAM - PwC publication is a comprehensive coverage of the VoD segment and its interplay with other segments of the entertainment and media sector.
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