Video on demand: Entertainment reimagined

Dec 13, 2018

Over the past decade, the video on demand (VoD) market has evolved across the world, including in India. Advancements in technology and telecom infrastructure have made ‘anything-anytime-anywhere’ a definite and scalable reality for content consumption. With the launch of over-the-top (OTT) services, VoD has been at the forefront of disruption in the media industry. India is amongst the fastest growing OTT markets in the world with a CAGR of 22.6% and will be one of the top 10 OTT markets by 2022. Customised regional and quality content, delivered with a focus on ‘user experience’, is set to become the cornerstone of success for any VoD service provider. ASSOCHAM - PwC publication is a comprehensive coverage of the VoD segment and its interplay with other segments of the entertainment and media sector.

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