PwC India launches Digital Experience Centre to accelerate digital innovation and transformation

Oct 06, 2016

Bengaluru: PwC India has launched its Digital Experience Centre (DEC) in Bengaluru. This experience centre provides a unique ecosystem combining the best of industry knowledge, experience in business transformation and creative imagination fuelled by people with diverse skill sets. The DEC enables rapid and scalable prototyping which can be tested and deployed to clients within a few days versus the standard industry norm of few months. Thereby bringing in efficiency in terms of time, investment and opportunity cost.

PwC’s Digital Accelerator, DEC brings digital transformation from strategy and innovation through to execution by:

  • Helping organisations innovate, identify and move into whitespaces
  • Maximising business value by developing and executing result oriented strategies
  • Creating superior user experiences by understanding and empathising with their needs
  • Providing technology solutions that are scalable and reliable
  • Analysing, benchmarking and developing realistic future roadmap
  • Optimising marketing channels and identifying new growth opportunities for clients

Recently, PwC’s Seventh Digital IQ Survey 2016 revealed that the Indian companies are shifting their focus towards digital investments. Over 50% of Indian enterprises report spending between 11-20% of their revenues on digital investments. This is higher than the global average of 44% of enterprises . This DEC is a step forward to help organisations be future ready especially at a time when clients are looking at ways to create superior user engagements and take their innovative ideas to the market quickly and in a scalable way. 

Ashootosh Chand, Partner - Digital Change, PwC India said, “Digital technologies are impacting industries and businesses alike, with disruption becoming a norm. Enterprises are looking for solutions that will maximise their business value, help them identify missed opportunities and enhance their marketing efforts with direct impact on their goals. The DEC is aimed at providing clients with a periscope to look beyond the current trends and prepare for the future in a more informed environment.”


About PwC’s Digital Experience Centre 
PwC’s Digital Experience Centre in India is among the 31 digital hubs created by PwC across the world. The Experience Centre features an ecosystem of:

  • Talent: Over 3,000 experienced creative, digital business and industry experts across the globe collaborating with each other to innovate future products, services, processes and businesses.
  • Environment: Digital and physical environments engineered to reimagine business and co-develop a plan to get there.
  • Solutions: Collaborative engagement models and proprietary service offerings move clients beyond current trends and focus on the future of their businesses.

About PwC Digital Services
With over 3,000 team members globally, PwC Digital Services provides clients with a new kind of consulting to help them reimagine their businesses for the digital age. In 2015 PwC was named one of the world’s largest digital agencies and the world’s largest mobile marketing agency by AdAge. PwC was also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms.

About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

In India, PwC has offices in these cities: Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai and Pune. For more information about PwC India's service offerings, visit

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