PwC India latest publications


Leveraging customer persona for insurance in a digital era

The Indian insurance industry is going through a significant level of modernisation and digitisation. Rapid digitisation, machine learning (ML) for tackling frauds, data analytics to manage risks, digital modes of customer engagement and distribution are affecting operating models at a fundamental level.

Start adding items to your reading lists:
Save this item to:
This item has been saved to your reading list.
Follow us