PwC and Adobe

Delivering on the promise of personalised experiences.

Customer behaviors have changed, businesses need to adapt to their new expectations. Transform the way you engage with your customers with Adobe solutions partners.

adobe solution partner gold

Personalising your interactions with customers is no longer a “nice to have” — it’s essential to creating value and building differentiation to future-proof your business. Adobe solutions consultant enables CXOs and Customer Driven Executives to create the organisational and technological architecture needed to deliver genuinely relevant customer targeting, marketing, and experiences.

Through our new value equation — which combines human-centric thinking with PwC capabilities — CMOs and their networks are empowered to innovate new brand activations, deliver differentiating experiences, optimise marketing operations, acquire customers through omnichannel engagement, and improve ROI.

PwC services on Adobe

Omnichannel Customer Journey

PwC’s Omni Channel Implementation, powered by Adobe Commerce Cloud, gives organisations an accelerated way to create and manage omnichannel experiences, enabling shoppers to buy from anywhere. This gives customers a fluid purchasing journey across mobile, desktop, and showroom through checkout and experience seamless engagement into the service cycle.

Headless E-commerce

Headless architecture is trending now as it is considered the future of e-commerce. PwC’s Headless Commerce implementation, powered by Adobe Experience Manager and Adobe Commerce Cloud, provides tools like PWA Studio, GraphQL APIs, Server Optimisation and Maintenance services that make the headless architecture easy and quick for your eCommerce store.

Progressive Web Application (PWA)

PwC provides PWA implementation services using Adobe Commerce Cloud’s PWA Studio, which enables merchants and developers to create reliable, fast and engaging mobile experiences to boost conversion rates and increase engagement. We create app-like capabilities i.e. rich visuals perfectly tailored to the small screen, usability with limited network connectivity, and access to native push notifications. Speed time to market and lower the total cost of ownership with reference themes, guided development, open web standards.

B2B E-commerce

PwC provides B2B implementation services using Adobe Commerce Cloud’s inbuilt B2B functionalities.  It empowers our business customers with the ability to create company accounts, set up multiple buyers, and define personalised purchase order approval workflows with easy self-service tools.

Also, Adobe Commerce Cloud provides seamless B2C commerce implementation with advanced features like creation of custom catalogs, dynamic pricing, discounts & promotions, assisted and unassisted order flows etc.

Digital Experience Implementation

Digital experience is the need of the hour for brands to establish themselves over the digital playground. To ensure customers can manage content across devices, launch product or territory specific branding fast and with no or less dependency on IT, unify the brand messaging, we have proven implementation capability to revamp the experience through Adobe’s Experience Manager CMS along with Adobe Target and Adobe Analytics for personalisation and insights generation respectively.

Optimisation of Digital Experience

We help you to Improve Customer Experience and drive Conversion on Website and App by optimising and personalising the experience at scale with the power of data. With analytics tracking, get to know your customer almost real time; understand how different customers interact with the brand, their behavior and preferences to tailor the personalised and relevant experience for every user. Use A/B tests to see which content that customers engage most with and test regularly to improve conversion. Use data to uplift the customer experience by delivering relevant and personalized content based on rich segmentation. And you can achieve all these by using Adobe Target and Adobe Analytics along with any CMS solution.

Marketing Automation

Drive higher customer acquisition & engagement by targeting leads and personalising conversations in the entire buying journey with the help of Adobe’s Marketing Cloud. Take prospects on a personalised tour of brand and offerings by sending content that directly answers audience’s questions and relates to their needs, this solves their problems fast and lays the groundwork to offer solutions resulting in better and faster sales and long-term customer relationships.

Product Recommendation

PwC provides E-Commerce Recommendation services using Adobe Sensei. Adobe Sensei continuously analyses shopper behavior and processes it with machine learning (ML) algorithms. ML algorithms drive nine recommendation types that you can place across your storefront such as now trending, customers also viewed, and customers also bought.

BI dashboards for Ecommerce platforms

PwC enables data capabilities on your Ecommerce platforms by leveraging Adobe Business Intelligence platform which is integrated with Adobe Commerce Cloud. It helps the organisations to gain a complete view of the business from anywhere and anytime.

Contact us

Saunak Ghoshal

Saunak Ghoshal

Partner, PwC India

Tel: + 91 33 4404 3286