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Customer Consulting

Transforming customer experience for business growth

Customers define every business - Its approach, its strategy, its growth and its future.
Customers are changing the way they perceive, interact and engage with businesses.

Our Customer Consulting practice is geared to accelerate value and enable organisations to drive growth. We bring our people, experience and analytics and technology solutions to accelerate your customer-led growth.

As PwC’s Customer Consulting team, we offer integrated solutions that help organisations accelerate business growth by reimagining how customers buy from them, use their services and engage with them. We help our clients design outside – in strategies to develop value propositions while addressing customers’ underlying needs across the customer value chain.

This approach ensures that organisations are aligned to the rapidly changing customer behaviors. We also help our clients harness the value of data into a core business competency to create the right customer experience and product which reaches the right customer at the right time with the right offering, while opening more revenue generation opportunities.

During the pandemic, remaining relevant to the customer and managing profitable revenue growth have become even more critical, and we deliver these to our clients.

Overview

Publications

Discover our robust portfolio of Customer Consulting Solutions

We understand that organisations’ needs are often complex and need holistic solutions interconnected across multiple front office functions and we have built our comprehensive FoT framework in lieu of the same, addressing varying front office objectives.

Discover our robust portfolio of Customer Consulting Solutions - PwC India

We help our clients define their Customer Value Proposition and refine their front office functions to redefine and reimagine their businesses by co-creating integrated transformations– often combining two or more of these offerings across the framework for multiplied outcomes leading to an array of transformation offerings for overall business growth.


Key Offerings:

We provide following offerings which aim to address key questions with respect to driving accelerated and profitable growth

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Customer Centric Transformation

We help organisations drive business outcomes (eg growth, improved customer retention etc.) through high impact solutions across the entire customer journey

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B2B Sales Acceleration

Our integrated B2B approach unlocks organisation-wide synergies for improved harvesting led growth, share of wallet and CLTV

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Go-To Market (GTM)

We have proven experience in archetype-led growth strategy across sectors to showcase how organisations can unlock incremental revenue growth by leveraging market archetype-based growth models

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Service Transformation

We undertake service transformations for organisations by making them agile and customer centric, and driving objectives of customer experience, increased revenue brand advocacy

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Customer Metrics that Matter

We help define the right set of metrics to be tracked for customer experience improvement, including a cutting-edge, proprietary RoX framework

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Capability-driven Strategy

We enable creation of a coherent strategy for growth by leveraging capabilities and making appropriate choices in the ways to play and products and services portfolio


Additionally, we design solutions applicable to client-specific problem statements

Market Sizing

Persona and Journey Creation

Process Transformation

Customer Experience Improvement

Digital Business Acceleration

Loyalty Management

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We provide our offerings with best-in-class knowledge and digital enablers

Domain and Industry Expertise

Design Thinking and Innovation

Digital Products and Accelerators

  • PwC Products and Solutions
  • Third party products integration (customer experience management product, CRM system etc.)
  • Advanced Analytics
  • Intelligent Automation

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By submitting your contact information you acknowledge that you have read the privacy statement and that you consent to our processing the data in accordance with that privacy statement including international transfers. If you change your mind at any time about wishing to receive material from us you can send an e-mail to privacy@pwc.com.

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