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63% of companies that are actively engaged with the metaverse expect to fully embed the metaverse in their organisational activities within a year.
Wednesday, 26 April, 2023 – As businesses embrace the metaverse across the globe, almost 70% of business executives in India plan to integrate the metaverse into their organisational activities as per the report by PwC India titled, “Our Take - Embracing the Metaverse.” Additionally, 63% of companies that are actively engaged with the metaverse say they will fully embed the metaverse in their organisational activities within a year.
Ashootosh Chand, Partner - Digital and Emerging Technologies, PwC India, said, “The metaverse opportunity is enormous and we expect exponential growth because it is relevant across genders, geographies, and generations. Consumers are open to adopting new technologies and companies are investing heavily in the required infrastructure to leverage the metaverse. We can already see brands experimenting in the metaverse to delight their customers.”
Discussing how a lot of the metaverse’s success will rely upon utilising data effectively, Sudipta Ghosh, Partner & Leader – Data & Analytics, PwC India said, “Metaverse allows organisations to be really innovative about how they can meaningfully engage with the customers, employees and the broader ecosystem. There is enough evidence that the “hype” is getting replaced by better appreciation of driving tangible business outcomes as the technology further matures.”
Key takeaways from the report:
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