According to the survey, digital is synonymous with customer experience. Indian companies are investing heavily in technology and innovation-related activities that can deliver better experiences for their customers and employees.
In comparison to their global counterparts, a majority of Indian CEOs have digital transformation as a priority on their agenda and are highly involved in setting digital strategy and investing in it.
Indian organisations are beginning to relate digital closely to customer-facing technologies, and, as expected, are assigning a greater share of their spending to customer- focused digital initiatives than their global counterparts.
The surveyed organisations appear to be making significant investments in artificial intelligence (AI), Internet of things (IOT) and robotics; however, in the next three years, the investment focus is likely to shift towards augmented reality and blockchain.
Sudhir Singh Dungarpur
Partner, Digital Services, PwC India, PwC India