Changing landscape and emerging trends

Indian IT/ITeS Industry

The Confederation of Indian Industry (CII) recently conducted an event titled ‘Indian IT/ITeS Industry- Changing landscape and emerging trends’ on 16 February at New Delhi. We were the knowledge partner for the conference. The event was widely attended by champions from the IT/ITeS Industry, the user community i.e. top corporates, representatives from the academia and media. Industry practitioners, Regulators and Partners from PwC shared their thoughts with the august audience. Sankar Ramamurthy, Executive Director – PwC’s People and Change Practice, delivered the theme address at the conference. Shashank Tripathi, Executive Director, spoke on Finance and Accounting (F&A) as an emerging growth avenue for the industry.

We also released a report titled 'Indian IT/ ITeS Industry - Changing landscape and emerging trends' at the event. It was released by H.E. Mr. Ronald B Allarey, Philippines Ambassador to India. The report is a result of our global thought leadership, real world survey of leading industry practitioners, research and interviews with the facilitators of the industry like the Software Technology Parks of India (STPI) and IT-parks. Through a judicious mix of secondary and primary research, we aim to bring out a holistic perspective on the changing industry dynamics and the emerging trends.

The report discusses how the industry witnessed an interesting 2010 to move beyond the economic slowdown and shift its focus on building revenues, creating innovative service models, broadening geographical reach and optimising cost. Amidst the growth story, the falling margins and subdued growth of many small and mid-tier companies served as a wake-up call for that segment. Going forward, it is expected that there will be a consolidation wave in the years to come, where small and medium players would merge to compete for large scale deals and keep up with the changing industry dynamics. The report also discussed about how emerging trends in service delivery like Cloud Computing and Platform BPO are likely to remodel the industry by creating new business opportunities. For long, Tier-2 cities have played around the fringes of mainstream IT/ITeS delivery. The report describes how we are seeing more and more companies moving into Tier-2 cities to set up delivery centres.