India story: The 1 trillion opportunity
In India, the Global Emerging Middle is expected to cross the 1 trillion USD threshold by 2021 as its ranks swell to 570 million, from 470 million in 2010.
Companies also need innovative business models and processes to address this segment profitably, to overcome institutional weaknesses and gaps in everything from credit systems to supply chains. Companies have to collaborate with key players in the unorganised or informal economy to create an ecosystem that supports their business model. Technology is key, of course, but so are networks of brick-and-mortar service centres and other offline support systems. An appropriate business model will lead to sustained profitability.
Shashank Tripathi on bridging the gaps in the GEM market
Globally, businesses are looking at the 'Next 4 Billion' nations for growth, especially now, given the slowdown in mature economics. Businesses who function in this group (includes India, China, Indonesia parts of Africa and Latin America where over 4 billion of the world's 7 billion reside) have traditionally focussed on the middle and upper middle income tiers....