Companies also need innovative business models and processes to address this segment profitably, to overcome institutional weaknesses and gaps in everything from credit systems to supply chains. Companies have to collaborate with key players in the unorganised or informal economy to create an ecosystem that supports their business model. Technology is key, of course, but so are networks of brick-and-mortar service centres and other offline support systems. An appropriate business model will lead to sustained profitability.
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Shashank Tripathi on bridging the gaps in the GEM market