Global Emerging Middle (GEM)

The opportunity

By 2021, the annual Global Emerging Middle market will be 6 trillion USD.

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New value propositions

The customer of the Global Emerging Middle aspires for value beyond low cost.

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Innovative business models

Move beyond technology to reach your Global Emerging Middle customer.

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Shift in mindset

Build trust, create disruptive products and measure success differently.

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India story: The 1 trillion opportunityIn India, the Global Emerging Middle is expected to cross the 1 trillion USD threshold by 2021 as its ranks swell to 570 million, from 470 million in 2010.
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Press release

Globally, businesses are looking at the 'Next 4 Billion' nations for growth, especially now, given the slowdown in mature economics. Businesses who function in this group (includes India, China, Indonesia parts of Africa and Latin America where over 4 billion of the world's 7 billion reside) have traditionally focussed on the middle and upper middle income tiers....

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Capturing the Global Emerging Middle

Opening up over the next decade is a market with a spending power of over 6 trillion USD. A market growing in terms of consumer numbers, per capita income and aspiration. Such a market is coming of age.

Key report findings

Key perspectives

Shashank Tripathi describes the Global Emerging Middle.

Contact

Shashank Tripathi: India Strategy Leader; Tel: +91 22 66691002

Alastair Rimmer: Global Strategy Leader; Tel: +44 20 7213 2041

Tony Poulter: Global Consulting Leader; Tel: +44 20 7804 5814