Globally, businesses are looking at the 'Next 4 Billion' nations for growth, especially now, given the slowdown in mature economics. Businesses who function in this group (includes India, China, Indonesia parts of Africa and Latin America where over 4 billion of the world's 7 billion reside) have traditionally focussed on the middle and upper middle income tiers....
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Opening up over the next decade is a market with a spending power of over 6 trillion USD. A market growing in terms of consumer numbers, per capita income and aspiration. Such a market is coming of age.
Shashank Tripathi describes the Global Emerging Middle.